Digital Marketing Executive - #720848

Working at the Cumberland, you become part of something special. We’re a Mutual organisation, committed to improving the lives of our colleagues, customers, and community. Our values are incredibly important to us.

As our Digital Marketing Executive you will help develop and shape our marketing campaigns, through our owned, earned, and paid channels. This role will have a focus on our paid channels, helping develop and execute the marketing strategy for mortgages and savings.

You will help drive mortgage and savings enquiries through our key channels including, content and media (organic and paid) and provide insightful reports to help shape future marketing campaigns.

This is a hybrid working position however the successful applicant will be required to work from our Head Office in Carlisle as required.

The Benefits

• Salary – £24,317 to £25,774 depending on skills and experience.
• Holidays - 25 days holiday plus public holidays and the opportunity to buy and sell up to 2 days.
• Learning and Development opportunities - We want you to grow in your role. We’ll work together to support your personal and professional development.
• Hybrid Working - the tools and equipment you need to be able to work from home when you need to, depending on your role.
• Health and Wellbeing - a calendar of events and activities throughout the year, Mental Health & Wellbeing champions, and Cycle to Work scheme.
• Community Day - We offer our people an extra paid day off every year to help local charities and community organisations.
  
  

The Role

Responsibilities

As part of the Campaigns team, you will be responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display, social advertising and SEO, supporting the delivery of the marketing strategy with a focus on generating enquiries. In addition to this you will:

• Develop and implement the paid media plan, constantly building and optimizing to achieve results.
• Work closely with the campaigns team to create and distribute engaging media content across channels.
• Working closely with our Campaigns and Commercial Managers to provide ongoing analysis of marketing activities with a focus on paid media. This will include weekly reporting, providing insights, looking at general market data and customer experience developments to provide constantly improving tactics that ensure our marketing delivers key results.
• Develop our paid media strategy working with key agencies, our insights and campaign teams to determine KPIs for each recommendation and ROI.
• Work with agencies to ensure all marketing communications are on brand and consistent with the new The Cumberland brand guidelines and activities deliver on campaign objectives.
• Keep up to date with financial sector / industry news and look out content opportunities, market trends and monitor competitor activity.
• Conduct market research using a range of online tools and direct with customers to improve member engagement.
• Delivering insights and analysis for marketing activities pre and post campaign launch, ensuring performance and insights are effectively used internally and externally for maximum results.
• Define, monitor, and analyze current and future paid channel and content trends relevant to targeting our segments.
• Confident to communicate marketing activities effectively across the organization, internally and externally. Act as a ‘digital advocate’ within the business, liaising with other departments and our branch network, and using digital to enhance their online presence.
• Understand and be aware of the risk and control environment in your area of the business and adhere to processes and procedures to minimise risks. Ensure all marketing output is compliant.
  
  

About You

You’ll have a strong understanding of, and experience in, digital marketing with experience of managing multiple media channels, creating and updating digital marketing plans and reports and uploading and publishing content to paid, owned, and earned channels.

Digital/Marketing qualifications are desirable but not essential with the right experience:

• Knowledge or experience in working with digital/marketing agencies or other third parties to work together to deliver and report on campaigns
• Understanding of end-to-end marketing strategy
• Strong knowledge of and experience using Google digital marketing platforms including Google Analytics, and Google Ads.
• Previous experience within a digital and analytics role within financial or regulated business is preferred.
  
  

Key skills, abilities and behaviours we’d like to see include:

• Creativity: Creative attitude and ability to come up with new ideas, or improve and build on existing ideas, and bring some flair to the marketing function.
• Content production: Ability to create content for digital platforms.
• Digital Marketing: Established knowledge of digital marketing process and procedure.
• Project management: Strong project management and time management skills to ensure delivery of campaigns and projects. Ability to prioritise.
• Customer centric: Put the customer and customer journey at the heart of what you do.
• Quality: Strive to create industry leading content that genuinely benefits customers.
• Positive attitude: Bring a positive attitude to the motivated and engaged marketing team, fostering new ideas.
• Self-starter and self-learner: with confidence in collaborating with a variety of teams within the business
• Risk Aware: Possesses a deep understanding of the regulatory environment. Ensures CBS is legally compliant and focuses on strict standards to protect the members’ assets and the stability of CBS. Promotes and fosters a culture of transparency in relation to risk both internally and externally. Ensure that this approach to risk is communicated at all levels throughout CBS.
• Attention to detail: Ability to follow marketing approval process and GDPR.
• Mutual Ethos: Espouse mutual ethos and have an affinity with, and a commitment to the membership model.
  
  

Where you will work

Our aim is to keep the great balance we have achieved with hybrid working. The successful candidate would therefore be willing to work remotely and be able to work from Cumberland House as and when required.

Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.

We’re here to create a banking experience that’s kinder to people and planet.

Unlike banks, we don’t have public or private shareholders which means we can invest 100% of our profits back into our business. As a result, our business is purpose-led, financially strong, socially responsible and always focused on our people, planet and communities.