CRM Executive
BBC Studios
Date: 1 week ago
City: London, England
Contract type: Full time
PACKAGE DESCTIPTION
Job Reference: 21172
Band: C
Job Type: Permanent, full-time
Salary: £31,400 - £37,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working
About Bbc Studios
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
About Bbc News
At BBC News, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team.
BBC News is the world’s most trusted source for impartial news. At BBC Studios, our Global News Team delivers and commercializes BBC’s news and fact-based content across digital platforms (Web, App, Streaming and off-platform) to audiences outside the UK.
THE ROLE
The CRM Executive will be responsible for the delivery and performance of BBC editorial newsletters and email marketing campaigns. This includes building and sending newsletters for daily deployment aligned with news schedules, as well as reviewing analytics and processes to provide recommendations.
Responsibilities
ESSENTIAL CRITERIA;
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here .
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here .
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here .
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Job Reference: 21172
Band: C
Job Type: Permanent, full-time
Salary: £31,400 - £37,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working
About Bbc Studios
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
About Bbc News
At BBC News, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team.
BBC News is the world’s most trusted source for impartial news. At BBC Studios, our Global News Team delivers and commercializes BBC’s news and fact-based content across digital platforms (Web, App, Streaming and off-platform) to audiences outside the UK.
THE ROLE
The CRM Executive will be responsible for the delivery and performance of BBC editorial newsletters and email marketing campaigns. This includes building and sending newsletters for daily deployment aligned with news schedules, as well as reviewing analytics and processes to provide recommendations.
Responsibilities
- Execute a high-volume, high-quality workload in a fast-paced, creative environment. Build, QA, and deploy multiple editorial email newsletters weekly using Salesforce Marketing Cloud.
- Collaborate with journalists to ensure high editorial standards for each email sent.
- Compile relevant content and assets with stakeholders, managing expectations and schedules.
- Analyse email performance and present recommendations to CRM and editorial teams.
- Support CMS for email deployment and platform administration, including marketing and promotion emails.
- Implement A/B testing and best practices for deliverability and email rendering.
- Maintain and segment subscriber data, manage internal audience cross-promotion, and configure marketing automation campaigns.
- Diagnose and triage email platform challenges and communicate technical details effectively.
- Produce detailed documentation of email programs and workflows.
- Build understanding of our network of platforms to troubleshoot technical challenges
ESSENTIAL CRITERIA;
- Strong experience in newsletter/marketing email production.
- Knowledge of HTML, CSS Excel, responsive email design.
- Working experience using enterprise-level Email Service Providers and CRM platforms
- Working knowledge of regulatory requirements (e.g., privacy regulations, CAN-SPAM Act, data management, etc.).
- Experience working with and managing external vendors or agencies.
- Ability to work to tight deadlines and be nimble with last minute changes
- Understanding of the BBC News and its place in the news media market.
- Experience using Salesforce Marketing Cloud to manage email production.
- Experience of delivering multi-channel marketing automations.
- Basic campaign reporting and evaluation skills (using Tableau).
- Knowledge of AMPscript and SQL
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here .
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here .
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here .
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
- We offer a competitive salary package
- Flexible 35-hour working week for work-life balance
- 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
- A defined pension scheme and discounted dental, health care, gym and much more
- Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
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