Senior Social Media Manager
Up World

Are you a strategic thinker with a passion for digital storytelling and building vibrant online communities? We’re looking for a Senior Social Media Manager to lead and elevate the social presence of a premium, fast-growing direct-to-consumer brand in the luxury space.
As our client's first dedicated social media hire, you’ll play a central role in shaping and growing their global social presence. Reporting to the Head of Communications and working within a collaborative Marketing team, you’ll be responsible for designing and executing a compelling social media strategy that drives engagement, builds brand affinity, and showcases their unique story to the world
.
This is a hands-on role with the opportunity to lay the foundations for a wider social team. You’ll be managing content creation, community engagement, performance analytics, and agency relationships - all while championing the voice of the brand across key platforms including Instagram, YouTube, TikTok, LinkedIn, and Faceboo
k.
What you'll do
- ...Develop and implement a creative, data-driven social media strategy tailored to a global audien
- ce.Oversee daily social media operations: scheduling, publishing, and community manageme
- nt.Collaborate with internal creative, PR, and digital teams, plus external content partne
- rs.Produce long-form, episodic content to deepen storytelling and community connecti
- on.Manage agency and freelancer relationships, including budgets and deliverabl
- es.Partner with digital marketing to align organic and paid social strategi
- es.Stay ahead of trends and competitor activity to inform strategy and creati
- ve.Analyse performance data and report on KPIs to inform ongoing improvemen
- ts.Act as a brand guardian, ensuring all content reflects the brand's values and visual identi
- ty.Respond to customer and media inquiries via social channels in collaboration with internal tea
- ms.Explore partnership opportunities and think outside of the box to continue growing the communi
ty.
Who you ar
- e...You have proven experience managing social media for a premium or fast-growing brand (in-house or agency si
- de).Strong understanding of platform-specific content strategies, especially Instagram, YouTube, and Tik
- Tok.Experience working with agencies/freelancers and managing content production budg
- ets.Creative flair for storytelling and campaign ideation, matched with strong copywriting ski
- lls.Analytical mindset, with experience using tools to track, report, and optimise social performa
- nce.Collaborative, organised, and comfortable in a fast-paced environm
- ent.Knowledge of luxury goods or e-commerce is a plus - but a passion for storytelling and community-building is essent
ial.
Salary: £50,000 to £60,00
0 DOE Logistics: Maidenhead office (3-4 days a week on
site)
Maidenhead has Elizabeth line and it's around a 45min commute from Central
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