Director of Sales

About Us

At Golf Traveller, we are redefining how golf travel is experienced. As luxury experience curators, we craft unparalleled golf travel discoveries for a global clientele of elite private clubs, high net worth individuals, and corporate investors in golf.

With a strong heritage in golf, travel, hospitality, and events, our leadership team has a clear vision for the role Golf Traveller can play for discerning guests, blending world-class destinations with seamless service and exclusive access.

We have recently secured funding to accelerate our expansion, reinforcing our reputation as an innovative force in golf travel. With offices in London, St Andrews, Stockholm and Singapore, we are growing and looking for ambitious, forward-thinking individuals to help us build the future of luxury golf travel.

While direct experience in the golf industry is a plus, we’re open to outstanding commercial leaders with an affinity for the game and/or proven success in luxury or high-ticket B2C/B2B sales.

The Opportunity

You’ll be stepping into a newly created leadership role with ownership of our entire sales function. Success will mean building the structure, rhythm and culture that allow our sales team to thrive - both now and as we scale. Each of the four revenue streams is staffed with specialists; your task will be to lead this team to excellence while ensuring cross-functional alignment with our Product, Marketing, Fulfilment and Technology teams, collectively the Verticals.

Key indicators of success include:

• Delivering against revenue targets across all four streams

• Collaborating with Verticals to align lead generation and conversion strategies

• Translating high-level commercial goals into actionable sales playbooks

• Building accurate forecasting models and performance dashboards to track progress

• Creating a performance culture through structured reporting, accountability and training

• Implementing effective onboarding and development programs to upskill the team

• Driving high client satisfaction and repeat business through a hands-on, strategic sales approach

• 40 hours per week

• Reports to: CEO

• Location: London (preferred) / Hybrid considered

You’ll be both strategic and operational — able to zoom out to set direction and zoom in to support your team on the ground. This role is central to our next stage of growth and your impact will be visible from day one.

Our Hiring Process

We believe in a transparent and structured hiring experience designed to ensure a fair and thoughtful match on both sides. Our process includes five stages:

• Initial recruiter screen (45 min): focused on motivation and compensation alignment

• Hiring-manager deep dive (60 min): exploring leadership style, target-setting and organisational thinking

• Cross-functional panel interviews (90 min total): assessing collaboration, stakeholder management and decision-making

• Case study & presentation (45 min prep + 45 min live): testing commercial strategy, data fluency and reporting clarity

• Founder bar-raiser & values interview (45 min): focused on cultural contribution and long-term vision alignment

We’ve designed this process to give you a holistic view of the business and the people you’ll work with – and to ensure we find the right long-term fit.

Key Responsibilities

• Overall leadership of our sales function

• Management of the four distinct business stream owners

• High value customer relationship management

• Creation and delivery of stream specific strategy and tactical plans

• Board/founder-level reporting

• Design and embed scalable onboarding and training frameworks

About You

• Self starter with the desire to build something world-class

• Sales team management experience (in and outbound)

• Skilled in prospecting and new business development

• Outstanding CRM skills

• Comfortable selling a luxury product or service

• Strong organisational skills and granular attention to detail

• Willingness to travel

• Analytical approach

• Ambition & motivation to succeed

What We Offer

• We offer a competitive compensation package, including base salary, performance based incentives and EMI share options. Total compensation will be tailored to the experience and impact potential of the successful candidate

• Workplace pension scheme

• 25 days paid holiday per annum plus 8 public holidays

• Monthly destination training by industry experts

• Quarterly team outings

• Career development planning

• Exposure to international business in a fast growing company