Framework Change & Communications Leader

Ashoka is seeking an individual with a track record of entrepreneurialism, innovation and changemaking to lead the “Everyone a Changemaker” movement in the region. As a Framework Change Leader, they will create partnerships with leading media outlets, publishers, unions, educational institutions, and corporate entities to activate networks that together create a world where everyone – children, young people, and adults of all ages - masters what Ashoka has identified as core changemaking skills: empathy, initiative to act for impact (i.e., changemaking), teamwork, and leadership.

What You'll Do:

• Develop a regional/global storytelling movement that encourages the sharing of stories of exemplary “new game” behavior, including breaking down walls between sectors to form problem-solving partnerships, the transformation of passive victims and onlookers into active changemakers, and a systems approach to solution development.
• Messaging: Ensure Ashoka’s narrative leads with our vision and empowers our community of partners. Share and create stories that show, not just tell, the shift towards citizen and youth agency.
• Movement Marketing: Lead our efforts to build cohesive and leveraged approaches with movement partners to advance framework change initiatives such as Lead Young, and Everyone a Changemaker. Work with teams globally to ensure effectiveness and consistency.
• Press: Launch, nurture, and guide media partnership strategy aligned with Ashoka’s strategy. Cultivate key influencers, media, and publishers.
• Digital: Ensure Ashoka’s web and social media properties align with and drive strategic messaging. Innovate ways for Ashoka to further develop a digital presence and brand.
• Raising resources to support and build the storytelling movement with partners.

What You Bring:

• 15-20 years of relevant experience, where you can demonstrate that you have:
• Identified a shared problem and created an innovative solution with system- or sector-wide impact.
• Created partnerships with key actors to advance an innovation and its social impact.
• Elevated the profile of an organization, cause or mission.
• Built knowledge about and experience with social media platforms and campaigns to multiply and advance impact.
• Created a strategic movement’s marketing communications architecture including social media, writing, storytelling, and speaking events.
• Supported the building of marketing and communications capacity and needs across teams to advance a mission through fundraising efforts. Or, raised substantial funding to support their own organization and mission.
• An ability to adapt and thrive in an entrepreneurial, fluid, team of teams environment in which needs, strategy and short- / long-term goals may change to adapt to shifts in the ecosystem or social impact landscape.
• The ability to balance creative strategy design with day-to-day execution based on current needs.
• The skill to lead and manage a team that has autonomy and independence to further cultivate Ashoka’s emphasis on creativity and entrepreneurial spirit.
• Understanding, empathy, teamwork, leadership and changemaking in your lived experience and has the ability to enable or share these capacities with others.

Core Criteria

• Entrepreneurial Quality: Compelled to take creative initiative and ownership (e.g. founding an organization or company, starting a movement, or re-shaping the work of an existing organization). Demonstrates relentless and realistic how-to-thinking and passion for seeing their ideas come to life.
• Understanding and Belief in the Everyone a Changemaker: Understands and believes the Everyone a Changemaker vision at a gut level. To be able to innately ‘get’ this, candidates should have a broad and inquisitive intellectual and a thinking pattern that connects the dots between historical trends and current social context.
• Emotional and Social Intelligence: Ability to work efficiently and respectfully in teams, putting organizational/team goal first (personal glory second).
• Ethical Fiber: Exceptionally strong ethical behavior. Is self-reflective and has strong empathy skills. Trustworthy.
• Self-Definition: The person expects that changing the world in big ways and on a continental scale is what he/she will do in life.

About Ashoka:

Ashoka is the world’s largest community of leading social entrepreneurs, having pioneered the field of social entrepreneurship over 40 years ago. We support a robust network of more than 4,000 Ashoka Fellows in 90 countries who have successfully implemented systems-changing solutions to human and environmental problems globally. By learning from and collaborating with our Fellows and other social entrepreneurs, Ashoka identifies patterns and key levers to help society gain a new framework for living in the world as a changemaker.

Our current work is centered around the