E-Commerce Shopper Lead

So, what will I be doing?

Are you looking to help shape the future of online grocery for some of the UK's most loved dairy brands? 

At Yeo Valley, we're passionate about creating delicious, natural food while building brands that shoppers love. We're looking for a commercially minded, digitally savvy E-Commerce Shopper Lead to help accelerate our growth across the online retail landscape.

This is a high-impact role where you'll lead our multi-brand e-commerce strategy, turning category insights into brilliant execution and ensuring our brands stand out wherever shoppers browse, search and buy online.

Working closely with senior stakeholders across Shopper Marketing, Category, Sales and our retail partners, you'll play a pivotal role in driving online share growth, strengthening customer relationships and delivering best-in-class digital shopper experiences.

Key Responsibilities

• Develop and deliver the multi-brand e-commerce strategy, using retailer data, shopper insights and category trends to accelerate online growth and market share.
• Lead online category and shopper planning, translating category vision into best-in-class execution and providing data-driven recommendations across retail partners.
• Drive a best-in-class digital shelf experience by optimising product content, imagery, reviews and online availability across all retailer websites.
• Enhance product discoverability through search and taxonomy optimisation, ensuring products appear in the right categories, digital shelves and shopper searches.
• Maximise online shopper activation by identifying growth opportunities, optimising digital media investment and supporting strong ROI across retailer platforms.
• Own the Ocado category and shopper relationship while building trusted partnerships with retail e-commerce teams and monitoring performance to drive continuous improvement.

This role sits within our central Commercial team and reports to the Head of Shopper Marketing. The working hours are 40 hours per week (Monday – Friday), and the role is based at our HQ offices in Blagdon, Somerset. Whilst we operate with flexible working principles, we expect our co-owners to be present in the office 2-3 days a week.

Sounds interesting, what do I need?

Essential:

• Proven experience in FMCG ecommerce / Shopper Marketing or similar
• Demonstrated experience in SEO, taxonomy optimisation as well as working with Citrus & Brandbank
• Passion for creating online experiences for customers and consumers
• Problem solver and teammate who can deal with ambiguity and adapt quickly
• Able to articulate complex subject matter clearly and confidently to a wide audience
• History of working with sales and brand teams to align on execution plans
• Experience in handling several brands at the same time is a plus
• Ability to analyse campaign results and leverage insights to optimize future initiatives

Why should I join the family?

We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK’s packaged yogurt.

We’re sure you don’t need convincing, but there’s a whole host of benefits that we offer including:

• 25 days + bank holidays 
• non-contributory pension scheme
• annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow

Our closing dates are a guide for when the application window should close, although we may close the advert sooner if we can. So, we recommend you get your application in straight away – and don’t miss the opportunity to join us!

Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.

Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.