Digital Marketing Lead - Web and SEO

We're looking for an experienced Digital Marketing Lead – Website and SEO to take ownership of our digital estate and help more people discover the services, support and opportunities we provide. From Foster Carers and local authority partners to prospective colleagues, you'll play a key role in ensuring their journey with Five Rivers starts with a positive digital experience.

The Digital Marketing Lead - Website and SEO will own the performance, governance and continuous improvement of Five Rivers' website portfolio and organic search presence.

Using audience, search, website and enquiry data, the role will improve visibility, user experience and conversion, ensuring digital journeys support Five Rivers' strategic, recruitment and brand objectives.

Websites – This role will be responsible for the website strategy, governance and roadmaps. This role will be our in-house website expert and first point of contact for day-to-day management and technical issues.

The role holder will take ownership of our multi-brand website portfolio, responsible for website accessibility and technical health. The role holder will identify opportunities for innovation and implement complex CMS projects. With support from our website agency, you will optimise for user experience and conversions, ensuring our websites reflect our brand values and deliver our objectives.

SEO – The role holder will own the SEO strategy, identifying content and technical opportunities. The role holder will be responsible for AI-assisted search visibility and emerging search practice and work with relevant stakeholders to improve website performance.

You will develop and implement website updates that deliver consistent, effective and measurable SEO and user experience improvements, aligned with service needs and the brand.

Commercially aware and genuinely interested in Five Rivers and the topics we optimise for, you will use digital performance data to assess what is working and recommend improvements to our websites and SEO.

Working in line with Five Rivers policies and procedures, relevant legislation and national guidance, you will help promote a professional, ethical and values-led organisation.

Integrated Working

This role forms part of the Marketing & Communications Team, working with colleagues across all Five Rivers Services, driving Marketing excellence and delivering strategic objectives.

The role holder will work closely with the Content Marketing Lead to generate SEO optimised content and will also be a key contact working with our third-party website agency.

The role holder will also work closely with the Foster Carer recruitment team, our People Team (Recruitment) and many other stakeholders across the organisation to support the delivery of our Marketing Strategy.

Why join Five Rivers?

Five Rivers is a values-led organisation committed to making a positive difference to children, young people and families.

• 25 days’ holiday plus 8 bank holidays each year
• Company Pension Scheme
• Blue Light Card
• Simplyhealth medical cashback plan
• Professional monthly supervision
• Enhanced maternity leave for employees with over 1 year’s service
• Long service awards
• Values awards

Hours

37 hours per week

Monday to Thursday: 9.00am–5.00pm

Friday: 9.00am–4.30pm