Product Marketing Manager

About the Role

At Zellis, we're looking for a Product Marketing Manager to help shape how our products are positioned, launched and brought to market. This is an opportunity to work at the heart of the business, partnering with Product, Sales, Customer Success and Marketing to influence how we communicate value, engage customers and drive commercial success. You'll combine customer insight, market understanding and commercial thinking to create compelling product stories, support successful go-to-market activity and enable our teams to win. You'll have the chance to work across a broad portfolio, contribute to high-profile launches and play an important role in helping our products stand out in a competitive market. Reporting to the Head of Product Marketing, you'll join a collaborative team where your ideas, insight and expertise will have real visibility and impact. This role is primarily remote, with an expectation to work from our Watford office at least twice a month.

Responsibilities

Shape product positioning and messaging

• Define clear, differentiated positioning grounded in customer outcomes.
• Develop messaging frameworks that move the conversation from features to measurable value.
• Ensure consistency across campaigns, sales enablement and external communications

Lead go-to-market delivery

• Lead end-to-end go-to-market plans for product launches, enhancements and propositions.
• Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones.
• Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact.

Become the voice of the market

• Conduct buyer research, win/loss analysis and competitor monitoring.
• Maintain up-to-date battlecards, personas and segmentation frameworks.
• Translate insight into practical recommendations that influence pricing, packaging and roadmap priorities.

Enable commercial success

• Develop tools that help sales teams sell on value, not features.
• Create discovery guides, value propositions, objection-handling frameworks and business case support materials.
• Partner with Sales to embed consistent, confident product storytelling.

Measure performance and impact

• Track product marketing contribution to win rates, deal size and growth.
• Use data to refine messaging, campaigns and go-to-market processes.
• Demonstrate tangible commercial impact from product marketing activity.

Embrace AI-first ways of working

• Create and manage AI agents within Product Marketing and go-to-market processes to drive efficiency and effectiveness.
• Help identify opportunities where AI can improve productivity, insight generation and execution.

What We're Looking For

• Significant Product Marketing experience (minimum 5 years), ideally within HR, Payroll or B2B SaaS.
• Experience delivering structured go-to-market plans in enterprise environments.
• Strong commercial awareness and confidence working with revenue metrics.
• A proven ability to turn complex product capability into simple, persuasive messaging.
• Experience supporting competitive intelligence and sales enablement programmes.
• Strong communication skills and the ability to influence across Product, Sales and Marketing teams.
• Analytical, organised and delivery focused.
• Formal Marketing qualifications are advantageous but not essential.
• A positive, curious mindset towards AI-first working and the opportunities that human + AI can bring to the world of work.

About Zellis

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.

Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.