Consumer Protection and Advertising Co-Ordinator

• Job Reference Code: R-101129
• Employment Type: Full time
• Contract Type: Permanent
• Hours Per Week: 37.5
• Salary: Competitive salary plus benefits.
• Closing Date: 5 August 2026

Consumer Protection and Advertising Co-Ordinator Head Office

Consumer Protection and Advertising Co-ordinator

Are you looking for an opportunity to influence business decisions, drive compliance and support customer trust in a fast-paced retail environment?

As a Consumer Protection and Marketing Co-ordinator within the Legal & Compliance team, you will play a key role in delivering Asda's Consumer Protection and Marketing Compliance Programme. Working across multiple business functions, you will provide practical compliance advice, develop policies and guidance, deliver training, support audits and monitoring activities, and help shape how Asda responds to an evolving regulatory landscape.

This is an exciting opportunity to work on a broad range of consumer protection, advertising and age-restricted sales initiatives, supporting commercial innovation while ensuring legal compliance and customer confidence.

Your Role

As a Consumer Protection and Advertising Co-Ordinator you will:

• Provide consumer protection and advertising compliance advice to business teams on a diverse range of matters including; pricing, claims, age restricted sales, and advertising
• Support the operation of Asda’s Challenge 25 test purchase programme. Including:
  • Business support and administration associated with age-restricted sales compliance.
  • Supporting the review and implementation of new regulatory requirements.
• Contribute to readiness activities for new regulator frameworks and assurance programmes such as the Digital Markets, Competition and Consumers Act in relation to Drip Pricing, Customer Reviews, Subscription contracts and Customer Saving Schemes.
• Support implementation of new consumer protection legislation such as the Price Marking Order (Amendment) and Deposit Return Schemes.
• Monitor developments in retail compliance and recommend appropriate business responses.
• Lead the creation, review and maintenance of consumer protection policies, procedures and guidance documents.
• Support in the development and delivery of training programmes across key compliance areas, including advertising, environmental claims and consumer protection obligations.
• Work collaboratively with stakeholders to identify risks, implement controls and drive continuous improvement.
• Investigate and respond to Trading Standards and regulatory by establishing root cause while advising the business on how to resolve consumer protection issues.
• Review marketing communications and campaigns across Asda and George brands.
• Support responses to Advertising Standards Authority enquiries, complaints and referrals through investigation, corrective actions and root cause analysis.

About You

Applicants should be able to demonstrate:

• A good understanding of consumer protection legislation including the Digital Markets, Competition and Consumers Act and the wider regulatory environment.
• Knowledge of advertising regulation, including the CAP and BCAP Codes.
• Strong analytical, problem-solving and critical thinking skills.
• The ability to assess risk and provide practical, commercially focused solutions.
• Excellent written and verbal communication skills.
• Strong stakeholder management and influencing capabilities.
• High attention to detail combined with the ability to understand wider business impacts.
• Experience developing policies, procedures, guidance or training materials.
• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment.
• A collaborative approach and ability to build strong working relationships across business functions.
• A proactive mindset with a commitment to continuous improvement.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Find your everything

Location

Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD View directions

Why Asda?

We’re a really values-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.

Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.

Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.

Rewards and Recognition

Benefits you’ll only find here

10% off Asda pet insurance

10% off selected Asda Pharmacy services

10% off Asda Tyres

10% off Asda Travel insurance

20% off Asda Mobile bundles

Free remote GP service

Available to you, your partner and your children, 24/7, year round.

Pension

Save for retirement with contributions paid into your pension account by you and Asda.

Free physiotherapy consultations

Helping you and your partner take care of yourselves with 8 free sessions per year.

Colleague discounts

15% off at our stores - get discounts on groceries and George all year round.

Car cash allowance

Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme*.

(*Conditions apply)

Mortgage advice

Whether you’re a first-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.

Confidential support helpline

Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.

Cycle to work

Buy a bike through this scheme and save on tax and national insurance.

Financial support

Find financial wellbeing tools and support, including the ability to stream your pay.

Free eye tests

Head to our in store opticians for a free checkup and take care of your vision.

Bonus

Sharing our success with a discretionary bonus scheme for salaried colleagues that really rewards your contributions.

Cancer support

Guidance and support for you and your family, from before diagnosis, to treatment and beyond.

Paid time off

From holiday to sick leave and other types of leave, such as parental leave.

Mental health support

Access free mental health support for you and your family.

Support and advice with care

If you’re supporting older family or friends with care and support, find free, confidential information, expert support, and guidance about later life care for your loved ones through the Legal & General Care Concierge service.

Hybrid working

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots

Save money on every day spends

Access to hundreds of high-street discounted Vouchers, discounts on days out, gym memberships, airport parking, and more

Setting your loved ones up for the future

As part of the team, you’ll get life assurance.

Guaranteed contracted hours

All colleagues are guaranteed weekly contracted hours / guaranteed weekly shifts via their contract of employment which is agreed with the hiring manager.

Holiday buying

Once a year our salaried colleagues are able to buy up to 5 additional days holiday via salary sacrifice (subject to eligibility).