Social Media Manager

Social Media Manager

Health & Wellbeing Brands · Skipton, North Yorkshire [Hybrid] · Full-time

Build the social presence for our flagship nutrition brands from the ground up.

Create content people actually stop for, share and follow.

Own the strategy, the calendar and the output.

ABOUT HEALTH & WELLBEING BRANDS

[hawb.co.uk]

Health & Wellbeing Brands is a modern brand house reshaping the vitamins, minerals and supplements industry. We build category-leading brands in the vitamins, minerals & supplements space. Our brands are built to lead their categories, not follow them.

WHAT YOU'LL DO

— Develop and own the social media strategy for our primary brand across Instagram, TikTok and Facebook.

— Own the content calendar and publishing cadence end-to-end — concept, creation, scheduling and delivery

— Shoot, edit, and optimise short-form video content for each platform, adapting formats to maximise performance

— Create content that builds community and drives real growth — copy, concepts and visuals

— Manage the community: respond to comments and DMs, nurture engagement and build a loyal following

— Brief our design agency for campaign assets; use Canva and AI tools to move fast independently

— Research competitors, track industry trends and bring fresh ideas that keep us ahead

— Monitor performance metrics and KPIs, using data to continuously improve content and strategy

— Identify and develop relationships with creators and influencers who belong in our world

— Keep the brand voice consistent and sharp across every channel

WHAT WE'RE LOOKING FOR

— 2 to 4 years in social media or digital content

— Instinctive feel for what performs — you know what's trending before it peaks

— Confident creator, can brief a designer and produce assets yourself with Canva and AI tools

— Strong copywriter with a sharp sense of brand voice and tone

— Comfortable with scheduling and analytics platforms (Later, Sprout Social or similar)

— Analytical mindset — you track what matters and let the data drive decisions

— A genuine passion for health, wellness and the VMS space

— Fast, hands-on, and obsessed with output

— Experience in VMS, health & wellness or beauty is a bonus — not a requirement

WHAT WE OFFER

— Channel ownership, you're the first hire in this department. As the brand's social presence grows, so will your team and your scope

— A team that moves fast and will back your ideas

— Hybrid & flexible working, 2 to 3 days per week, office-based Skipton

— A role with genuine responsibility and end-to-end FMCG product delivery.

— The opportunity to help build exciting products with a real focus on flavour-led innovation.

— Competitive salary and benefits package, dependent on experience

— Opportunities for professional development.

— Exposure to diverse projects and industries

To apply, send your CV and a short note on why this role is for you to ***email_hidden***

Please Include links to social content or channels you're proud of.

Additionally, we welcome a short video introduction that can be sent to our email above.