Digital Marketing Specialist

Digital Marketing Specialist

Harpenden, Hybrid

Marketing / Demand Generation

Employment Type: Permanent | Full-time

About U

sAs one of the largest measurement survey companies in the UK, Plowman Craven provides a range of services to the property, rail and infrastructure markets. Our innovation, dynamic approach and commitment to delivering a flawless service is achieved by investing in and empowering our employees to push boundaries and reach new heights. Regardless of the size or complexity of a project, our clients trust us to provide a service that goes beyond their expectations

.

About the Ro

leWe're looking for an experienced, hands-on Digital Marketing Specialist to take ownership of our digital marketing infrastructure and help drive measurable business growt

h.Working closely with the marketing team, you'll manage our paid media, CRM, marketing automation, website performance and analytics, ensuring campaigns are delivered effectively, leads are captured accurately, and marketing performance is clearly connected to commercial outcome

s.

This is an exciting opportunity for someone who enjoys building processes, optimising performance and using data to make smarter marketing decisio

ns.

What You'll Be D

oing• Own and manage paid media campaigns across Google Ads, LinkedIn Campaign Manager and other relevant digital chann

els.• Build, optimise and report on digital marketing campaigns, ensuring strong ROI and lead generation performa

nce.• Manage marketing automation, email nurture campaigns and CRM integrations to improve lead management and customer journ

eys.• Ensure all marketing leads are accurately captured, tracked and attributed through CRM and marketing platfo

rms.• Create and maintain landing pages, campaign tracking, UTM parameters and conversion track

ing.• Produce clear, commercially focused reports and dashboards demonstrating campaign performance, pipeline contribution and return on investm

ent.• Work with external web agencies to manage the technical performance and ongoing development of the company webs

ite.• Collaborate with the wider marketing team to ensure campaigns are launched successfully and supported by robust digital proces

ses.

What We're Lookin

g For• At least 5 years' experience in a hands on B2B digital marketing

role.• Strong experience managing Google Ads across Search, Display and Remarketing campa

igns.• Experience using LinkedIn Campaign Manager and other paid social platf

orms.• Knowledge of marketing automation platforms such as Spotler, HubSpot, Marketo, Pardot or sim

ilar.• Experience working with CRM systems and integrating marketing activity with lead management proce

sses.• Strong understanding of conversion tracking, UTM management, analytics and campaign repor

ting.• Experience working with WordPress websites and landing page manage

ment.• Commercially minded with excellent analytical skills and a passion for improving marketing performance through

data.• A proactive, solutions focused approach with the confidence to build and improve marketing processes from the groun

d up.

Why Join Plowman C

raven?• 25 days' annual leave, increasing to 30 days with service, plus bank ho

lidays• Performance related

bonus• Professional membership fees and development s

upport• Salary sacrifice pension contribution

scheme• Flexible and remote working (role depe

ndent)• Life ass

urance• Healthcare be

nefits• Wellbeing and mental health pro

gramme• Social activities organised throughout th

e year• Employee-owned company held in an Employee Ownership Trust (EOT) for the benefit of emp

loyees

Please note: The benefits outlined above are subject to variation depending on the location and country of the advertise

d role.

For any questions please get in contact recruitment@plowmancr

aven.com