Senior Analyst, Marketing Enablement

Senior Marketing Analyst

Job Type

Perm

Salary: £60,000 plus bonus

Location: London

Consultant: Mags Rendle

The Company

Our client is a globally recognised financial services organisation undergoing significant investment across its digital marketing, customer engagement and marketing technology capabilities.

As part of their continued transformation, they are looking to appoint a Senior Analyst, Marketing Enablement to join a growing Marketing Enablement function. This role will sit at the centre of Marketing, CRM, Data and Technology, helping deliver highly personalised digital experiences whilst supporting the evolution of their Salesforce ecosystem.

This is an excellent opportunity for an experienced Salesforce Marketing Cloud professional who enjoys combining technical execution with marketing strategy and wants to work within a sophisticated enterprise MarTech environment.

The Role

As the Senior Analyst, Marketing Enablement, you will play a key role in delivering data-driven customer engagement across multiple digital channels using Salesforce Marketing Cloud, Salesforce Account Engagement (Pardot) and Marketing Cloud Personalization.

Working closely with CRM, Data, Web and Technology teams, you will help translate business requirements into scalable marketing technology solutions that improve customer journeys, campaign performance and personalisation capabilities.

This is a hands-on technical role where you will own marketing platform execution while contributing towards the wider evolution of the organisation's MarTech ecosystem.

Requirements

Key Responsibilities

· MUST HAVE marketing personalisation cloud experience

· Configure, execute and optimise Salesforce Marketing Cloud campaigns using Contact Builder, Email Studio and Data Extensions.

· Manage Marketing Cloud Personalization including campaigns, user profiles, behaviours, events, templates and experimentation.

· Support Salesforce Account Engagement (Pardot) including landing pages, form handlers, email templates and campaign tracking.

· Work with CRM, Data and Technology teams to establish data integrations and improve audience segmentation.

· Maintain and enhance JavaScript tracking implementations used for behavioural data collection.

· Support web integration activities including HTML updates, AEM components, cookies, pixels, UTMs and data layer implementations.

· Translate marketing requirements into scalable technical solutions across the MarTech stack.

· Identify opportunities to improve platform performance, automation, personalisation and marketing processes.

· Troubleshoot platform issues whilst ensuring marketing campaigns are delivered effectively.

· Produce documentation and recommend best practice across marketing technologies.

Skills & Experience

· Certified Salesforce Marketing Cloud Administrator or equivalent platform credentials

· Communication skills with the ability to collaborate effectively with marketing, data, CRM, and web teams.

· Able to translate business requirements into practical technical solutions.

· Detail-oriented, curious, and comfortable troubleshooting across platforms and data flows.

· Comfortable working across cross-functional teams and balancing technical execution with business needs.

Benefits

Why apply

Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career. They offer a supportive and welcoming working environment, including hybrid working. They will take your career seriously to enable you to be the best you can be.

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

Mags Rendle

0203 640 2133

***email_hidden***

www.digitalrecruitmentcompany.com