Digital Marketing Executive

Department: Commercial

Location: Middleton Stoney, United Kingdom

Reporting to the Marketing Manager, Team Leader, the Digital Marketing Executive has specialist responsibilities in the area of planning, implementing, and managing a digital marketing plan for OXTS. They are tasked with maintaining and optimising website and social media channels, with a focus on campaign creation and management, producing strong reports on our digital channels with strong insights into future action. They will also be the Hubspot lead for the company and feel comfortable solving problems that arise with our Hubspot setup. They will work closely with the Product Marketing Executives in the team to ensure that campaigns have a strong digital element.

Key Responsibilities

Website Management and Optimisation

• Create digital marketing campaigns with the intent of creating leads and converting to paying customers including search, display and targeted digital campaign
• Develop detailed briefs for campaigns creation from objectives, KPIs & deliverables
• Continuously assess and report on the results of campaigns and implement improvements where necessary, with monthly reporting.
• Manage all website content, including online campaigns and photography, to create a branded and conversion focused experience.
• Measuring and optimising traffic flows and budgets to maximise return on investment
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Produce new and engaging content across the website and social media channels, ensuring that all content is optimised to drive SEO
• Coordinate with external contractors to improve marketing techniques and advance our marketing results
• Identify the latest trends and technologies affecting our industry
• Contribute to company and industry blogs and manage e-communications
• Responsible for effective spending of marketing budget on digital campaigns, in collaboration with the Product Marketing Executives

Social Media

• Plan, execute and monitor the ongoing company presence on social media (LinkedIn, YouTube).
• Drive for an increase in audience growth and engagement on social media channels through campaign work.

Brand Asset Management

• Manage and ensure consistent style guidelines, reinforcing this image across company documentation, software, website, adverts, and other marketing communications.

Marketing Metrics

• Produce, using web analytics, monthly management reports on website statistics to inform and improve our digital communications.
• Use web analytics to monitor the performance of client websites and make recommendations for improvement.
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
• Prepare accurate reports on our digital campaign’s overall performance.

Skills, Knowledge and Expertise

• Proven experience in digital marketing, particularly in managing a website in WordPress and CRM in Hubspot, and in managing successful digital campaigns.
• Strong expertise in creating well-defined website strategies and managing online advertising campaigns.
• Demonstrable experience in leading and managing SEO/SEM.
• Solid knowledge of working with WordPress websites.
• Solid knowledge of working with Hubspot for Sales and Marketing.
• Experience setting up and tracking PPC ad campaigns through Google and LinkedIn.
• Excellent content creation skills, with a focus on engagement and conversion.
• Ability to develop detailed campaign briefs and analyse performance metrics.
• Experience managing marketing budgets and optimising ROI.
• Strong communication skills and the ability to collaborate effectively with team members and external contractors.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits

• Annual discretionary profit share bonus
• Holiday entitlement is 27 days plus 8 bank holidays
• 5% employee and 5% employer contributions through our salary sacrifice workplace pension scheme with Scottish Widows
• Private Medical Insurance
• Group Income Protection Insurance Scheme
• Death In Service Scheme
• Electric Vehicle Scheme (after 12 months service)