Creative Strategist

Walker & Sloan

Bristol

Walker and Sloan are working with a great Digital Performance Agency who scale DTC Ecommerce brands. Due to some great growth they are looking to bring on board a Creative Strategist to the team on a full time basis.

Creative Strategist

Remote (UK time zone overlap required)

Salary: £45k-£60k + performance related bonuses (first year £25k, second year, £50k average)

Full-time, permanent

The agency is a UK-based performance marketing agency that has scaled 50+ DTC brands to 7 and 8 figures. We run paid media across Meta, Google, TikTok, YouTube, and more backed by in-house creative strategy, content production, and conversion optimisation. Performance-based pricing means we only win when our clients win.

We’re hiring a Creative Strategist to own the creative output for a portfolio of DTC client accounts. You’ll be responsible for the full creative lifecycle from competitor research and trend analysis, through brief writing, to QA and performance review.

This isn’t a “make it pretty” role. You’re the person who decides what gets made, why it’ll work, and how it should look then makes sure the final output matches the vision.

Responsibilities:

Own creative strategy for 4-8 DTC client accounts
Produce 10-20+ creative briefs per client per month (statics, video, UGC)
Analyse ad performance data to identify winning angles, hooks, and formats
Research competitors and trends across Meta Ad Library, TikTok Creative Center, and organic social
Write ad copy, headlines, and hooks that convert
QA all creative output copy accuracy, brand consistency, platform specs
Collaborate with media buyers to align creative with campaign objectives and ROAS targets
Manage creative pipeline from brief through to ad launch
Stay ahead of platform changes, creative trends, and DTC best practices

Requirements:

2+ years in paid social creative strategy, ideally at a performance marketing or DTC agency
Proven ability to produce high-volume, high-quality creative briefs
Strong understanding of direct response advertising and what drives conversions
Fluent in Meta Ads, TikTok Ads, and performance metrics (CTR, hook rate, hold rate, ROAS)
Excellent copywriting skills scroll-stopping hooks and converting CTAs
Analytical mindset you use data to inform creative, not just gut feel
Highly organised multiple clients, tight deadlines, no quality drops
Self-motivated and proactive you spot opportunities before being asked

Nice to Have:

Experience with UGC creator management and briefing
Familiarity with Airtable, Google Sheets, and creative PM tools
Knowledge of Google Ads creative best practices
Portfolio of ads you’ve strategised that delivered measurable result