Senior Paid Media Executive

Senior Paid Media Executive

£36,000 | Full time | Brighton – open to hybrid

About Ground Up Media

Ground Up Media is an independent full-service media agency specialising in media planning, buying and performance marketing for entertainment, culture and lifestyle brands.

Over the past few years, we’ve experienced significant growth, evolving from a specialist out of home and experiential agency into a full-service media agency delivering integrated campaigns across broadcast, out of home and paid digital.

Today, we partner with some of the UK’s leading festivals, venues, theatres, attractions, cultural organisations and lifestyle brands, delivering integrated media campaigns that drive ticket sales, audience growth and measurable commercial results.

Our clients include Festival Republic, Ambassador Theatre Group, Pitchfork London, Brighton Festival, Kilimanjaro Live, Universal Music Group, Warp Records, Jimmy’s Iced Coffee, Fane Productions, Academy Music Group, Kew Gardens Wakehurst, Brighton & Hove Museums Trust, Charleston, Goodwood Art Foundation, Brighton Centre and London Jazz Festival.

Whether we’re launching a festival, selling theatre tickets, promoting an exhibition or growing a lifestyle brand, our focus is always the same - helping our clients reach the right audiences and deliver measurable results.

As more of our clients engage us to deliver paid digital campaigns alongside media planning and buying, we’re continuing to grow our digital team to support increasing demand across the agency.

The Role

Working alongside our Paid Media Lead, you’ll take ownership of a portfolio of client accounts, leading the day-to-day planning, delivery and optimisation of paid media campaigns.

This is a hands-on role where you’ll remain closely involved in campaign execution while acting as the primary day-to-day contact for your clients. You’ll confidently manage campaign planning, reporting, optimisation and performance reviews, making recommendations that help clients achieve their commercial objectives.

You’ll collaborate closely with our Paid Media Lead on larger strategic initiatives and integrated campaigns, while independently owning the successful delivery of your own accounts.

This role is ideal for someone who enjoys the craft of performance marketing but is looking for greater ownership, responsibility and the opportunity to make a genuine impact within a growing independent agency.

Key Responsibilities

Campaign Planning & Delivery

· Plan, build and optimise paid media campaigns across Meta, Google Ads, TikTok and other relevant platforms.

· Develop campaign plans aligned to client objectives, audiences and budgets.

· Manage campaign launches, optimisation, budget pacing and ongoing performance.

· Ensure campaigns are delivered accurately, efficiently and to a consistently high standard.

· Work collaboratively with our wider media planning team to deliver integrated media campaigns across multiple channels.

Client Management

· Own the day-to-day management of a portfolio of client accounts.

· Lead regular client calls, performance reviews and campaign discussions.

· Build trusted relationships through proactive communication and strategic thinking.

· Present campaign performance, insights and recommendations with confidence.

· Develop a deep understanding of your clients’ audiences, objectives and commercial goals.

Performance & Reporting

· Produce clear, insightful campaign reports and post-campaign analysis.

· Analyse campaign performance and identify opportunities to improve results.

· Ensure campaigns are accurately tracked, measured and optimised.

· Turn campaign data into meaningful commercial recommendations for clients.

About You

You’re already confident managing paid media campaigns and are ready to take on greater ownership of client relationships and campaign strategy.

You’ll probably have around 3 years’ experience in paid media, ideally within an agency environment, and enjoy balancing strategic thinking with hands-on campaign delivery.

You’ll have:

· Strong hands-on experience across Meta and Google Ads.

· Experience planning, delivering and optimising performance marketing campaigns.

· Confidence leading client conversations and presenting campaign performance.

· A solid understanding of conversion tracking, attribution and campaign measurement.

· Excellent organisational skills and attention to detail.

· A proactive mindset with a genuine curiosity for performance marketing.

· The confidence to work independently while collaborating closely with the wider team.

An interest in entertainment, music, arts, culture or lifestyle brands would be a real advantage.

Why Join Ground Up Media?

Ground Up Media is an ambitious independent agency with a very exciting future.

As our digital team continues to grow, you’ll play an important role in shaping its future while working with some of the UK’s leading entertainment, cultural and lifestyle brands.

You’ll have the opportunity to:

· Own client relationships and campaigns from planning through to reporting.

· Work alongside an experienced Paid Media Lead who is passionate about building a best-in-class digital team.

· Deliver integrated campaigns across broadcast, out of home and paid digital.

· Be trusted with real responsibility and the autonomy to make decisions.

· Join a collaborative agency where your ideas and contribution genuinely matter.

· Build your career in a growing independent agency where progression is driven by capability, ownership and impact.

Salary & Benefits

· £36,000 salary

· Full-time, permanent position

· Open to hybrid working

· 25 days holiday plus bank holidays

· Ongoing training and professional development

· Opportunity to work with some of the UK’s most exciting entertainment, culture and lifestyle brands

How to Apply

Please send your CV together with a short cover letter explaining why you’d be a perfect for the team to ***email_hidden***

We can’t wait to hear from you!