Senior Manager Social Media

We're looking for an exceptional Senior Manager, Social Media to transform how Virgin Atlantic shows up across social platforms. This is an opportunity to redefine our social presence making it bolder, faster, culturally connected and unmistakably Virgin Atlantic.

Reporting to the VP, Communications, with a close partnership with the Head of Performance Marketing, you'll lead our global social media strategy, build a world-class creator and influencer programme, and inspire a talented team to deliver social-first storytelling that drives brand love, community and commercial impact.

If you're someone who lives and breathes culture, understands the ever-changing social landscape, and knows how to turn conversations into business results, we'd love to hear from you.

Day to day

• You'll lead the strategy and execution of Virgin Atlantic's global social media presence across platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube and X.
• Working across Communications, Marketing and Commercial teams, you'll:
• Develop and deliver a bold, audience-first social media strategy that brings the Virgin Atlantic brand to life.
• Build and scale our global creator, influencer and celebrity partnerships, turning campaigns into conversations and content into commercial momentum.
• Lead the creation of engaging, culturally relevant content that inspires customers, colleagues and communities.
• Partner closely with Performance Marketing to optimise investment, measure success and maximise return.
• Set the standards for social governance, moderation, brand safety and crisis communications.
• Lead, coach and develop a high-performing social media team while building strong relationships with agencies, creators and platform partners.
• Use insight, data and performance measurement to continually improve content, campaigns and customer engagement.

About you

You'll be an experienced social media leader with a proven track record of building brands through social-first thinking.

You'll bring:

• Significant experience leading social media and creator strategies for a high-profile consumer brand or agency.
• Deep understanding of today's creator economy, influencer partnerships and platform trends.
• Experience transforming or scaling social media capability, introducing new ways of working, governance and measurement.
• A strong commercial mindset with the ability to connect social activity to business outcomes.
• Outstanding storytelling, communication and stakeholder management skills.
• Strong experience leading and developing high-performing teams.
• Excellent judgement balancing creativity, pace and brand reputation.
• Finger on the pulse of what’s trending and culturally relevant, with a passion for innovation and creating content that people love to engage with.