Head of Digital Sales and Marketing

Yorkshire Wildlife Park is one of the top attractions in Yorkshire and is in the top 10 of UK zoos, with footfall of 850,000 visitors per year.

We are seeking an experienced Head of Digital Sales and Marketing to manage and oversee the Wild Life Group/ Yorkshire Wildlife Park’s digital marketing strategy and presence across various online platforms. The ideal candidate will be creative, innovative, have a strong background in digital marketing and a proven track record of successfully implementing digital and social media campaigns that drive traffic, engagement and business growth as well as supporting and building the brand. A strong background in commercial/ sales delivery is essential.

Primary Responsibilities

• Develop and execute a comprehensive digital strategy that aligns with the company’s overall goals and commercial objectives.
• Drive CRM/ database growth, customer development, email and data insight. Create and implement paid advertising campaigns that drive traffic and increase conversion rates working alongside business leads to help deliver their KPI’s.
• Manage the company's social media accounts and oversee the creation of content for various digital channels such as the website, social media channels, e-mail marketing, SMS and the App.
• Maximise online opportunities for e commerce, upselling and cross selling.
• Stay up to date with digital and creative trends and technologies and recommend new initiatives that will benefit the company's digital strategy.
• Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels. Provide regular reports on sales and digital performance, identifying areas for optimisation and seeking out innovation and development.

Person Specification

• Proven experience as a Digital Director/Senior Digital Marketing Manager, with at least 5 years in a similar role ideally from a digital agency background having worked on attractions/leisure/ hospitality/travel previously.
• A degree in marketing, business, or a related field. Experience in being responsible for creating and executing comprehensive, creative and innovative digital marketing strategies that deliver business results.
• In-depth knowledge of PPC advertising, SEO and social media brand building and marketing. Ideally with a working knowledge of Umbraco.
• Strong leadership and people management skills with the ability to manage and develop a team in house and with agencies.
• Manage and optimise budgets to ensure maximum ROI and efficiency, supporting the growth of online revenue through conversion rate optimisation projects related to our varied commercial opportunities. Manage our external digital agencies and partners.
• Excellent analytical skills and the ability to interpret data and make informed decisions and strategy.
• Flexible thinking and adaptable communication skills to work with different teams to communicate ideas and strategies to improve the overall growth of the business.

To be considered for the position, please send a copy of your CV to ***email_hidden***