Digital Communications Officer

Cardiff and Vale University Health Board has made a strong commitment to a set of values including being open and honest in the way it conducts itself. It expects the values of the organisation to be lived out and to influence the culture and behaviour of the organisation.

Communications and engagement are critical to the organisation setting the tone at the top and this post-holder will play a key role in enabling those values to be communicated widely. The post-holder will be expected to deliver content and mechanisms for dialogue between staff across the organisation; influence behaviour change amongst staff and the public through communication; and to provide the public with clear information whether that is service change, a major incident or how to access services. The post holder will also be expected to create platforms and advise on digital content which recognises and celebrates staff and UHB achievements to the benefit of the local population and wider health service as a means of valuing staff, sharing good practice and building confidence in the UHB as a healthcare provider and employer of choice.

The ability to produce video content for social media channels is essential for this role.

• Plan digitally based communication activities that are responsive to internal staff and external customers, balancing the need for proactive service development and the reactive demand of operational responsibilities.
• Manage own video production workflow including allocation of tasks, setting targets and priorities to ensure the effective and efficient delivery of the video production work. This may need altering in response to an urgent request.
• Lead on video production activities including concept development, script writing, pre- production and post production.
• Influence and persuade committees and staff on appropriate digital communication approaches.
• Input digital elements to communication plans. Make recommendations and deliver digital communication solutions to social marketing, encouraging behavioural change that will have a positive effect on the lives of individuals and the health service.
• Provide professional communication advice on digital promotional materials and content.
• Monitor use of digital channels (owned sites) and trends/positioning and sentiment more widely and escalate issues of serious reputational threat suggest ideas of redress to senior colleagues.
• Undertake tasks including writing and editing digital content, taking basic photos, planning, shooting and editing basic videos, and basic graphic design for promotional materials.

Cardiff and Vale University Health Board is one of the largest Integrated Health Boards in the UK, employing over 17,000 staff, providing over 100 specialist services. Working across 6 hospital sites, we have a diverse range of career opportunities to offer. Serving over 500,000 people living in Cardiff and the Vale, we are focussed on the health and care needs of our local population whilst working with our partners to develop regional services. Together we are committed to improving health outcomes for everyone, delivering excellent care and support.

Our mission is “Living Well, Caring Well, Working Together”, and our vision is that every person’s chance of leading a healthy life should be equal. Our 10-year transformation and improvement strategy, Shaping Our Future Wellbeing, is our chance to work collaboratively with the public and our workforce to make our health board more sustainable for the future.

For further details / informal visits contact: Name: Robyn Kelly Job title: Senior Communications and Engagement Officer Email address: ***email_hidden*** Telephone number: 02921 836052