Marketing Lead

Who we are

Operating from state-of-the-art premises on the Houndstone Business Park, Hillcroft Surgery Supplies is a bold, progressive and forward-thinking industry leader, driven by empowered, fulfilled, collaborative teams, who share a vision: to set the gold standard in healthcare.

We embrace innovation, deliver excellence, and expand with care and intention, guided by our deeply rooted values. From pioneering new healthcare markets and products, to nurturing lasting relationships, built on trust, we are committed to building a bright and sustainable future for our people, our customers, our partners and every life we touch.

Our Values

At Hillcroft, we are driven by four core values, that are demonstrated in the standards we uphold, the environment we create, and the way we communicate, operate, and grow:

1. Customer Obsessed: We don’t just serve customers: we take ownership of their experience, build trust, and create partnerships that last.

2. One Heart, Many Hands: Collaboration is our superpower. We align for collective success, building relationships rooted in trust and shared purpose.

3. Audacious Thinking: We believe bold ideas change the game. We challenge the status quo, remove barriers, and embrace innovation every day.

4. Every Life We Touch: Impact matters to us. From our people to our customers and their patients, we strive to be a great place to work for all, and to make a positive difference in every interaction.

If you can demonstrate your alignment with our values and your ability to add value in the role, you’ll feel right at home here, and we’d love to have you join us!

In return for all your contribution, we will reward you with a fantastic salary of £55,000 per year, a modern, beautiful and comfortable working office environment, with free parking on-site, a comprehensive joining and integration experience, with ongoing training and development, two complimentary lunches every week, and all the tea and coffee you can drink!

What We Do

At Hillcroft, we’re proud to play a vital role in supporting the nation’s health. Every day, we supply GP surgeries and Health Centres across the UK with everything they need to deliver exceptional care.

Our purpose is simple yet powerful: to provide the right order on time, every time, and to care for those who care.

At Hillcroft, we don’t just deliver products; we deliver outstanding customer service. Our customers say it best – the reviews on our website speak for themselves.

As our new Marketing Lead your role is more than a job. It is an opportunity to play a valuable part in our mission to support the nation’s health.

The Part You’ll Play

As Marketing Lead, you will take ownership of day-to-day marketing delivery at Hillcroft, ensuring activity is structured, consistent and aligned to commercial priorities.

Working under the strategic direction of the Marketing Director, you will translate agreed marketing direction into clear plans, campaigns and communications that support customer acquisition, account growth and retention.

You will play a central role in bringing greater structure, coordination and visibility to marketing activity, with a focus on developing structured marketing programmes and sequenced communications across the customer lifecycle.

What you’ll do

• Translate marketing strategy into structured marketing programmes and communications, applying defined messaging frameworks and adapting content for different customer segments and lifecycle stages
• Provide conceptual direction for marketing campaigns and communications, translating positioning and messaging frameworks into clear creative direction for design and content
• Own and manage the marketing delivery calendar, coordinating and sequencing activity in line with commercial priorities
• Plan and deliver marketing initiatives that support customer acquisition, account growth and retention
• Line-manage the internal marketing team and provide day-to-day leadership across marketing activity
• Establish clear marketing workflows, planning processes and delivery standards, and create internal visibility of marketing priorities, plans and progress
• Coordinate internal teams and external partners to ensure marketing activity is delivered effectively, managing output quality and consistency across all activity
• Plan and structure marketing programmes into sequenced lifecycle reinforcement activity across customer acquisition, account growth and retention
• Plan and deliver integrated marketing campaigns, creating campaign concepts that translate strategic priorities into effective marketing initiatives
• Prepare clear briefs and lead the development and delivery of marketing materials, content and campaign assets across internal teams and external partners
• Apply clear messaging hierarchy, narrative structure and brand standards/guardrails across all marketing communications
• Apply a strong understanding of digital marketing to guide website structure, content and user journey design aligned to lifecycle stages, and coordinate SEO and digital specialists to improve search visibility and website performance
• Develop tailored messaging for specific customer segments, producing case studies, sales materials, and supporting content across the customer lifecycle
• Coordinate PR and external communications, including thought leadership programmes, to reinforce positioning and strengthen visibility across target sectors
• Work closely with Sales and wider stakeholders to align marketing activity to commercial strategies, ensuring marketing activity reinforces the entire customer journey
• Manage the marketing budget, tracking spend and monitoring return on activity
• Establish reporting frameworks that track marketing contribution to commercial outcomes, and use insight to evaluate and refine activity , programmes and overall effectiveness

What success looks like

• Marketing activity is consistently planned and delivered against commercial priorities
• Clear visibility of marketing plans, activity and performance across the business
• Strong coordination between marketing, sales and external partners
• Improved consistency and quality of messaging, campaigns and communications
• Marketing activity demonstrates clear contribution to customer acquisition, growth and retention

What you’ll bring

Attributes

• Structured and systematic thinker
• Highly organised operator
• Commercially minded
• Confident communicator
• Strategic translator
• High standards for messaging, content and brand quality
• Comfortable operating in an evolving environment
• Comfortable working cross-functionally

Skills

• Marketing strategy implementation
• Commercial marketing thinking and planning
• Marketing programme and campaign design
• Customer journey development and lifecycle marketing
• Messaging development and copy direction
• Translation of value propositions into marketing communications
• Marketing performance analysis and reporting
• Marketing process and workflow design

Experience

• Degree-level qualification in Marketing, Business, Communications or a related field, or equivalent practical experience
• 5–8 years experience in a marketing management or marketing lead role
• Experience developing marketing plans aligned to commercial priorities
• Demonstrated experience delivering structured marketing programmes that support customer acquisition, account growth and retention
• Experience managing integrated campaigns across multiple channels
• Experience working closely with sales teams to support commercial growth and account development
• Experience managing external suppliers and coordinating delivery across multiple contributors
• Experience improving marketing structure, processes or ways of working within a growing B2B organisation

The hours you’ll commit

This is a full-time position, requiring you to work at our offices 9 am until 5 pm, Monday to Friday. In addition to the benefits above, you will enjoy 28 days of paid holiday each year (including bank holidays), because we believe everyone needs and deserves time to rest, recharge, and enjoy life outside of work.

If you’re someone who communicates with confidence and warmth, goes the extra mile, is tech-savvy, and has a sharp eye for detail, you’ll thrive here. This is an environment that, whilst fast-paced and sometimes challenging, is always rewarding. A place where your ideas and talents are valued.

At Hillcroft, we believe that success is a shared journey: we invest in your growth because when you thrive, we thrive, and together, we make a positive impact on every life we touch.

How to apply

If this sounds like the right opportunity for you, we’d love to hear from you. Please send us your CV along with a covering letter telling us what inspires you about Hillcroft and this role specifically, and why you believe you’re the person our team are waiting for. If we agree that there is alignment, we will get in touch.

Our interview process is designed to help you get to know us as much as we get to know you. It may include:

• An initial 30-minute video call via Microsoft Teams or Zoom

• A face-to-face interview at our office, where you’ll meet your leader and take a tour

• A second-stage interview, giving you the chance to meet the team and get a feel for what it’s like to be part of Hillcroft

If you have any questions at this stage, please contact Karen Dunne-Squire, Head of Sales & Marketing, at ***email_hidden***