Marketing Operations Executive

Waylands

Based at: Volvo Oxford, Hybrid

Salary: £35,000

Contract: Full time, Permanent

Role Purpose

The Marketing Operations Executive is responsible for supporting the operational delivery of group marketing activity across all franchise brands and locations, with responsibility for marketing administration, CRM coordination, GDPR processes, campaign operations and departmental workflow support.

The role will help ensure the efficient delivery of marketing activity while supporting compliance, data governance and operational consistency across the group. The post holder is entrusted with supporting the marketing team in campaign setup, measurement and reporting, driving improved attribution and insight.

Key Responsibilities

• Support the coordination and delivery of group and retailer marketing campaigns
• Assist with campaign setup and distribution across multiple platforms
• Coordinate marketing assets and retailer communications
• Support internal campaign planning processes
• Maintain marketing calendars and workflow trackers
• Support CRM database management and cleansing
• Coordinate customer data segmentation for marketing activity
• Assist with customer retention and aftersales campaign administration
• Support email marketing administration and campaign setup
• Maintain customer data accuracy across systems
• Coordinate GDPR and customer data requests
• Support consent management processes
• Assist with compliance administration relating to OEM and group requirements
• Ensure marketing processes align with internal governance procedures
• Collate campaign reporting and performance data
• Coordinate supplier administration and marketing documentation
• Maintain accurate marketing records
• Provide operational support to Marketing Executives and the wider marketing team
• Assist retailers with marketing requests and campaign coordination
• Support events, retailer launches and local marketing activity where required

About you

• Strong interpersonal and communication skills
• Good time management skills
• Ability to relate to stakeholders at all levels
• Logical and critical problem solving skills
• Command of the English language with excellent attention to detail
• Understanding of GDPR and data protection principles
• Previous experience in a marketing role or similar previous involvement with creating content in highly regulated industries
• Experience within the motor industry
• Working knowledge of Financial Conduct Authority (FCA) Regulations

Qualifications

• Educated to A-Level or equivalent, ideally in Business Studies or a Marketing related field.
• A Business Studies, Marketing or related discipline from CIM or similar.

What do you get in return?

• 40 hours per week, Mon-Fri 8:30-5:30 (with 1 hour for lunch).
• 31 days holiday per year (including Bank Holidays).
• Benefits platform with employee support programme.
• Discounted rates of vehicle parts and servicing.
• Opportunities for training and career progression.
• Contributory pensions scheme for eligible staff.
• Life insurance of 3x basic salary.

Why Waylands?

Waylands are an independent family-owned car dealer. Our company value “our people are at the heart of our success” was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.

Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We hire great people from a wide variety of backgrounds, because diverse views and ideas make our company stronger. If you’re interested in learning more, we’d love to receive your application.

Ref: MOE

Closing Date 21/07/2026

Location Waylands Volvo Oxford

Benefits Marketing

Working Hours 40 hours per week, Mon-Fri 8:30-5:30 (with 1 hour for lunch).

Salary £35,000 per annum.