Brand Manager

Brand Manager – Luxury Fragrance Portfolio

Head Office: Weybridge

Reporting to: Head of Brands

About the Role

We're looking for a commercially sharp, creatively driven Brand Manager to join our Marketing team at KGA, taking ownership of a portfolio of globally recognised brands including Jimmy Choo – an important pillar within the UK market.

As Brand Manager, you'll be the guardian and ambassador of your portfolio. You'll own your brands end-to-end - from building brand strategy and executing new launches, to analysing performance and managing forecasts and budgets. This is a hands-on, fast-paced and entrepreneurial role.

If you love fragrance, bring energy and initiative, and are just as comfortable in the detail as you are in the big picture – this role is for you.

What You’ll Be Doing

Brand Strategy & Activation

• Build and execute brand strategy & activation plans aligned with global vision
• Develop and lead 360 activations plans across all levers for new launches and KCP’s
• Collaborate with National Accounts to deliver impactful trade marketing plans
• Build robust sampling & gift with purchase campaigns to support customer conversion
• Work with the Visual Merchandising team to implement best in class animations for both permanent and temporary installations
• Build a digital strategy & support plan, working in collaboration with the digital team
• Manage the annual media budget in collaboration with the Head of Brands, building briefs and working with the UK agency.
• Analyse campaign performance and communicate key insights and recommendations

Reporting, Analysis & Forecasting

• Analyse campaign performance and communicate key insights and recommendations
• Own brand budgets, ensuring effective & accurate budget management
• Analyse monthly performance, communicating & reacting with agility with recommendations
• Review & adapt sales forecasts throughout the year
• Management of POSM forecast and planning
• Conduct ongoing competitor and market analysis to identify opportunities for growth

Collaboration & Communication

• Act as a collaborative and influential partner across departments
• Build strong relationships with global brand principals and internal stakeholders to build and deliver 360 plans
• Deliver engaging presentations to senior leadership and external partners
• Support and coach the Marketing Operations Executive

What We’re Looking For

Skills & Experience

• Relevant brand management experience with top tier brands
• Must be able to demonstrate in-depth knowledge of the UK Market and competitors
• Commercially astute with confidence in managing budgets, forecasting, and performance analysis
• Proven ability to lead multiple projects simultaneously
• Excellent analytical and presentation skills
• Strong presentation and communication skills, with the ability to influence at all levels
• Entrepreneurial mindset - you spot opportunities, move quickly, and make things happen

Personal Qualities

• Team player with ability to get involved and have a flexible and pro-active approach to work
• Creative and innovative problem solver
• Inquisitive, organised, and well-structured
• Self-starter with a positive spirit
• Natural relationship builder who collaborates easily with others and adapts to different situations

Why Join Us?

At KGA, we are passionate about building and growing exceptional luxury and lifestyle brands across the UK market. With a portfolio that includes globally recognised names including Jimmy Choo, you’ll have the opportunity to work on brands that inspire consumers and shape the luxury fragrance industry.

We are a business built on passion, collaboration and entrepreneurial spirit, where creativity and commercial thinking go hand in hand. Our values — pleasure, professionalism and integrity — are at the heart of everything we do, creating a supportive and dynamic culture where people are encouraged to bring ideas to life and make a real impact.

This is an exciting opportunity for an ambitious marketeer looking to further develop their career within a fast-paced and entrepreneurial luxury beauty business.

If you’re ready to take the next step in your brand marketing career and work with some of the most exciting names in fragrance, we’d love to hear from you at ***email_hidden***.