Digital Marketing Executive

Digital Marketing Executive – Paid Search & Social Media

Hybrid – preferably East Midlands based (1 day per week at our Nottingham office)

Salary up to £27,000, pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals and aftersales services  

Reporting to the Head of Paid Media & Advertising, the Digital Marketing Executive (Paid Search & Social Media) plays a fundamental role with the activation of our digital paid media campaigns and supporting the growth of our group social media channels.

Working alongside numerous stakeholders you’ll support all our consumer facing brands including Stratstone, Evans Halshaw, Quickco and Driveway Vehicle Solutions.

Working hand in hand with our agency partner and supporting our divisional marketing teams, you’ll be the key liaison to help maximise the business return on our paid digital marketing activity, across new car, used car, stock acquisition, aftersales and fleet.

You will also work closely with the Manager to assist with content curation, scheduling, dealer engagement and reporting across our channels.

Your Journey as a Digital Marketing Executive

• Work closely with our telephony tracking supplier to manage day-to-day call tracking requirements across our customer websites and advertising partners, including Auto Trader and Book My Garage.
• Investigate and troubleshoot used vehicle stock-related queries, supporting dealership teams and following escalation processes to resolution.
• Develop an understanding of vehicle feed and API parameters across our dealer websites and third-party advertising platforms.
• Support the creation of Microsoft Power BI visualisation reports by collating and analysing underlying performance data alongside our marketing agency partners.
• Undertake competitor and market research across the automotive retail landscape, identifying trends and opportunities to share with key stakeholders.
• Assist with uploading pricing files to maintain accurate and up-to-date vehicle valuation and servicing pricing information.
• Support the day-to-day administration of vehicle advertiser partners, including dealership amendments, set-up activity and online optimisation.
• Develop an understanding of vehicle photography standards and supporting software solutions to help improve advert quality across the business.
• Attend regular supplier and stakeholder meetings, both remotely and face-to-face where required, to support relationship management, reporting discussions and issue resolution.
• Support the management and upload of sales match files and identify any reporting or data discrepancies.
• Produce reports and analyse key performance measures to help improve advert quality, platform performance and overall ROI.
• Work closely with the Website & E-Commerce team to support user journey improvements and online conversion opportunities.
• Support key business projects and digital innovation initiatives, working closely with the Head of Paid Media & Advertising to drive continuous improvement across the function.
• Conduct quality assurance checks across digital content, links, data and reporting to ensure accuracy and compliance.

Are You Ready to Embrace the Challenge? We’re looking for someone who has:

• Ideally a recent Graduate with a Business/Marketing/Digital degree level or at least 1 year experience.
• Sound understanding of paid media- in particular focus on Google and Meta as a minimum.
• Highly collaborative, you must be a strong communicator and able to work effectively with others, and to build productive, collaborative relationships across departments and with third parties.
• A passion for all things digital. A strong desire to learn, create, contribute & innovate.
• Highly organised, with an ability to work to deadlines, and to plan and prioritise short and long-term tasks effectively.
• Comfortable in interpreting and analysing data
• An eye for detail and an unrelenting desire for quality; for example, when reviewing advert and social media content.

What we can offer you

• Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
• Celebrate your special day with an extra day off on your birthday
• Our industry-leading Family Leave Policies ensure you’re supported when it matters most
• Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
• Take a paid day to volunteer and give back to a cause close to your heart
• We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
• Unlock your potential with tailored training and endless career growth opportunities
• Commute for less with our cycle to work scheme
• Access high street discounts to make the everyday a little more rewarding
• Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme

At Lithia UK, our growth is powered by our people:

As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values—Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun!—fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you’re ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.

Lithia UK are an equal opportunities employer, and we are proud members of Automotive 30% Club, Diversity in Retail and Inclusive Companies. We welcome all applications regardless of age, race, religion, disability, gender or sexual identity, marital status, socio-economic background or Veteran status. We will also consider qualified applicants with prior criminal convictions, in accordance with the law.

We want your recruitment journey to be unique to you and as accessible as possible. If you need any additional support with your application or have specific requirements at any stage, please let us know via email: ***email_hidden***. Our team will be happy to support you throughout every stage of the process.

Job Types: Full-time, Permanent

Pay: £27,000.00 per year

Benefits:

• Company pension
• Cycle to work scheme
• Employee discount
• Free parking
• On-site parking
• Work from home

Work Location: Hybrid remote in Nottingham NG15 0DR