Brand Manager

At Medicareplus, we pride ourselves on being a leading force in advanced wound care and infection prevention. Our mission focuses on creating innovative products that enhance patient care and support healthcare professionals. Join us in our commitment to excellence and become part of a culture that values collaboration and innovation.

We are now seeking a Brand Manager, will support all marketing activities focusing on digital, social and events, with the overall objective of delivering agreed commercial goals. This includes planning and executing the organisation’s digital marketing activities, managing events and exhibitions, supporting the sales and clinical teams, responding to internal and external enquiries, coordinating product launches, and supporting the research and evaluation of our existing and potential customers and markets.

Based in Alperton, with good transport links and a staff car parking site, this will be office based during probation and then a hybrid working model will be offered.

Reporting into the Marketing Manager, responsibilities include

• Build and enhance the digital and social presence of the organisation
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews
• Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding
• Liaise with media partners, ad agency, printers and other suppliers for marketing collateral
• Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders
• Develop and launch brand campaigns, in line with strategy to drive the brand vision
• Measure ROI on every marketing activity, track marketing budget, and capture learnings from successful campaigns as well as from less successful tactics
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches
• Develop market intel and research competitors to be proactive/market responsive
• Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration

Personal profile

• Degree educated, ideally in marketing, business or healthcare
• 3 to 5 years in brand, product or account management experience within wound care, healthcare or medical devices
• NHS experience is essential
• Experience of working in a fast growth environment
• Business skills including Microsoft Office suite, CRM preferably Salesforce and marketing automation
• Data-driven, analytical and curious with excellent attention to detail
• Professional, confident communicator who is smart in appearance with strong written, presentation and listening skills

Benefits include

• A chance to make a significant impact on healthcare outcomes for patients and clinicians
• Competitive Base Salary: £40,000-£50,000
• Annual bonus
• Equipment: Laptop, mobile phone
• Benefits: Pension scheme, private medical cover, life assurance, 25 days annual leave (excluding bank holidays), eye test allowance and company sick days
• Employee Assistance Programme: Wisdom Wellbeing
• Employee discounts: Bright Exchange
• Access to online GP Services 24/7 via Livi

If you think you are suitable for this Brand Manager role, please apply now! This is not just a job; it's an opportunity to influence change and drive success within a company that is dedicated to improving lives.