Senior Econometrician

The Media Effectiveness team helps Sky make smarter marketing decisions by measuring the true impact of media and broader commercial drivers on business performance. Sitting within Consumer Strategy, we are at the heart of the business, working across all product areas to inform key decisions. Using advanced analytics and econometric modelling, we quantify what drives sales, optimise media investment, and shape campaign and strategic planning. We work closely with Marketing, Commercial and Finance teams to turn complex data into clear, actionable recommendations that maximise return on every pound invested.

What You’ll Do

As a key member of our Media Effectiveness team, you’ll help to drive effectiveness and efficiency of Sky’s media planning through the delivery of econometric insights.

• Lead the delivery of econometric projects for Sky Germany, aligned to key business priorities
• Convert model outputs into actionable insight to drive value for Sky Germany
• Engage with stakeholders across Sky Germany to support the integration of findings in business decisions
• Collaborate with wider Consumer Strategy colleagues to champion the reputation of the department across Sky
• Lead the development of new techniques, tools and processes to improve the efficiency and scope of the team’s work, and incorporating the latest industry thinking to ensure the team remains cutting edge

What You’ll Bring

• A numerate degree such as Economics, Econometrics, Maths or Statistics.
• Clear understanding of the relevant tool sets to build econometric models, and advanced use of Excel and Python to process data and optimise scenarios based on model parameters.
• A passion for using advanced statistical techniques to convert observable data into actionable recommendations
• Proven experience of delivering econometric modelling specifically to make recommendations that inform Media Planning and Marketing Strategy.
• Proven understanding of scenario and optimisation methodology and tools – inputs, functions, outputs and user models
• Self-motivated, an enthusiastic attitude and the adaptability to work in a fast paced and dynamic commercial context
• Excellent written and oral communication skills - be an articulate, positive communicator, with experience of delivering results and recommendations to impact commercial decision making.
• Excellent organisational and time management skills: ability to multitask and prioritise workload

Benefits And Perks

There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:

• Free Sky TV, including Sky Sports and Sky Cinema
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP and dental insurance
• Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
• Sharesave and Tech schemes
• A range of Sky VIP rewards and experiences

How You’ll Work

We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 2-3 days in the office per week.

Your office base

Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.

Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.

Who We Are

We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.

We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.

Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.

To find out more about working with us, search on social media.