Regional Sales Manager

Company Description

FAAC is a global leader in the design, manufacture, and supply of access automation systems, with over 60 years of expertise. The company provides innovative solutions for driveway gates, automatic doors, electric gates, barriers, and parking systems for both residential and commercial use. With a history of pioneering technology and 42 international patents, FAAC has developed an extensive product portfolio that ensures reliability and safety. Operating in over 100 countries worldwide, FAAC is recognised as a trusted brand and market leader in access automation solutions.

The Role

We are seeking a driven and commercially focused Regional Sales Manager to manage existing key account relationships, as well as develop and grow our presence across the South West region.

This is a field-based role focused on winning new business, developing long term customer relationships, and driving sustainable revenue growth. You’ll work closely with sales, marketing, and technical teams to ensure a seamless customer experience.

Key Responsibilities

• Key account management of existing customers
• Identify, target, and win new business across the region
• Develop and manage a strong pipeline of opportunities
• Build long-term relationships with customers and key stakeholders
• Re-engage and grow existing and dormant accounts
• Deliver sales growth in line with revenue and profitability targets
• Conduct customer meetings (face to face and virtual)
• Prepare and present quotations and proposals
• Negotiate pricing in line with company guidelines
• Provide first-line technical support and product training
• Work collaboratively with internal teams to onboard new customers
• Support regional marketing campaigns and initiatives
• Monitor market trends and competitor activity
• Produce sales forecasts and reports for senior management

What You’ll Bring

• Proven experience in a field sales or business development role
• Strong industry knowledge of access automation (gates, barriers, bollards, doors)
• Understanding of emerging technologies (e.g. access control, ANPR) is advantageous
• A proactive, self-motivated approach with a strong drive to win new business
• Excellent communication, negotiation, and relationship building skills
• Ability to understand customer needs and deliver tailored solutions
• Strong organisational and planning skills
• IT proficiency (Microsoft Office and CRM systems)

What to Expect

• A mix of field-based, office, and home working (typically 1–2 days WFH)
• Regular travel across the South West region
• Occasional overnight stays
• Time spent at head office working with technical, logistics, and finance teams as the business requires
• Attendance at exhibitions, customer events, and training sessions

Additional Information

• Preferred candidate location: Hampshire region
• You will be expected to always represent the company professionally
• Flexibility to support wider business needs as required