B2C Marketing Manager

B2C Marketing Manager @ My Money Matters

Remote-first | London (occasional travel) | UK-based applicants only

At My Money Matters, we believe financial wellbeing should be accessible to everyone, especially the people who keep our public services running.

Right now, 72% of public sector workers are just one bad month away from financial difficulty. We exist to change that. Through innovative financial products, education, and our digital money coach, we help people take control of their financial future, whether that’s buying their first home, boosting their pension, or planning for retirement. Already trusted by major organisations including the NHS, we’re growing quickly and building a team of ambitious, commercially minded people who want their work to genuinely matter.

We’re hiring a marketing manager to own the employee journey. Email is currently our primary channel, and you will be the hands-on operator who makes it exceptional while building more successful channels and campaigns around it.

What you'll do

You own the B2C journey. From an employee's first touchpoint to becoming an active member, you'll manage the experience, the numbers and the results. Email is your primary channel - you'll plan, write, build and send campaigns that move people to act. Beyond that, you'll build creative, fun campaigns to find new ways to reach and engage our members. You'll also become the resident expert on our products, educating customers and reporting back into the business on what resonates.

A typical day might look like...

• Writing and building next weeks email campaigns, across a variety of subjects
• Finding a gap in the customer journey and building a sequence to drive new product usage
• Brainstorming and planning an in-person activation to engage an office full of future customers
• Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result

Who you are

You will be a hands-on executor with at least 4 years experience in marketing, with demonstrable experience of owning and executing campaigns from end-to-end. You’ll get genuine satisfaction from the “doing”, whether that’s campaign ideation or building a new CRM sequence. The kind of person who will be successful will be:

• An outstanding writer: You can craft compelling messaging whether short or long form
• Brand-led: You have a strong design eye and a good instinct for quality messaging and customer experience
• Generalist tendencies: Comfortable across the full marketing mix rather than specialising in a single channel. Copy, CRM, data, channel experimentation
• Builder mentality: You enjoy creating from scratch and get energised by a blank slate
• High agency: A self-starter who thrives in fast-paced environments. When you see a problem, you fix it, never waiting for a brief, meeting, or permission
• Autonomous: You self-direct well, manage multiple campaigns and stakeholders independently, and do not need hand-holding to stay productive
• Collaborative: A natural influencer who works across departments without direct authority. You keep people in the loop, flag things early, and make the people around you better
• Numerate: You use data to drive your decisions, able to interpret data and explain your results, with a test-and-learn mindset
• AI-augmented: You use AI to think sharper and automate boring tasks, not to outsource your thinking

A background in fintech or financial services is a nice to have.

Why Join My Money Matters?

We’re building something meaningful, ambitious, and people focused.

You’ll join a business where:

• Real ownership:  You’ll have the autonomy to test ideas, improve journeys, and shape how B2C engagement evolves.

• Genuine impact:  Our products directly improve the financial lives of public sector workers, you'll see that impact every day.

• A team that gives a damn:  Ambitious, collaborative people who care about what they're building.

Benefits

• Fully remote working, with the flexibility to work from where you perform best.

• 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days.

• Your birthday off.

• Collaborative team bonus for non-commission roles.

• Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings.

• Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases.

• Medical cashback scheme.

• Enhanced parental leave.

Recruitment Process

Stage 1 — People & Culture Call - A conversation about your experience, motivations, and cultural fit.

Stage 2 — Hiring Manager Interview - A 45 minute competency-based interview.

Final Stage — Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.