Digital Marketing Officer

TCFL is an independent charitable organisation which is responsible for delivering the world renowned Three Choirs Festival and other activities which serve its vision for the power of choral music to enrich lives through shared, inspirational experiences.

The purpose of TCFL is to promote the joy and power of choral music and bring people together through shared, inspirational experiences, particularly in the context of the world’s leading and longest running choral music festival.

TCFL adheres to the following values

Connected: We value the connections we make through choral music and singing; they lift our spirits and bring us together.

Creative: We approach our work with a creative mindset and are excited about the future possibilities for choral music.

Caring: We care deeply about our community, our heritage and our role in the future health of choral music and its audiences.

Accountable: We take responsibility and accept accountability for meeting expectations and ensuring we can achieve our purpose long into the future.

There is an expectation that all TCFL employees will demonstrate these values through their work.

The Three Choirs Festival is a week-long programme of choral and orchestral concerts, solo and chamber music recitals as well as, for example; talks, cathedral services and theatre. The Festival rotates each summer between the beautiful English cathedral cities of Gloucester, Hereford, and Worcester. At the heart of the modern Festival are large-scale evening concerts featuring the Three Choirs Festival Chorus and the Philharmonia Orchestra (resident at the festival since 2012), and services and concerts sung by the professional choirs of the three cathedrals. The Festival’s packed schedule of daytime events is augmented by a growing community and outreach programme taking place throughout the year.

Role Description

The Digital Marketing Officer will have a particular focus on the development of the Festival’s digital output, helping to form meaningful and long-lasting relationships with its audiences, supporters and stakeholders through the creation of attractive, relevant and tailored digital assets. This includes but is not limited to social media, digital content and resources, photography, and development of the website, while supporting the Head of Sales and Development’s broader overview and delivery of the marketing and fundraising strategies. Full training will be given in our CRM database, Spektrix and Dot Digital (e-mail marketing platform), and our website CMS, Craft.

The overarching aim of this role is to build positive relationships with the Festival community through effective, engaging and validating digital communications across a range of media, all of which serve to enhance the reputation of TCFL.

Day-to-day delivery of this role will require you to fulfil the tasks outlined below, but this list is not intended to be exhaustive.

Digital, Design and Photography

• Maintain the website throughout the year, generating news stories, adding events, and ensuring full details of the Festival programme are available online accompanied by enticing images, audio and video content. Develop the breadth of content and the navigation and usability of the site.
• Manage the Festival’s social media accounts, responding to online queries and regularly posting informative, topical and relevant content.
• In consultation with the Head of Sales and Development, develop a social media plan and strategy for the Festival ensuring alignment with other marketing/PR strategies.
• Make the most of performers’ and other stakeholders’ own media profiles by encouraging them to interact with the Festival via social media.
• Plan and create attractively designed e-news marketing campaigns to promote the Festival, its membership and fundraising activity, considering the customer’s journey, as well as the complete package of print and digital communications they receive.
• Generate and execute ideas for digital content and capture vox pops and other ad hoc video and photographic content at rehearsals, Festival events and fundraisers.
• Maintain a suite of digital resources, following the Festival branding guide, for use in creating in-house marketing materials (print and digital).
• Create and/or facilitate the design of ad-hoc in-house flyers, posters and merchandise (noting that the brochure, programme book, and fundraising print are currently created by an external design agency) and prepare pre-concert informational slides for the TV relay in the cathedral during the Festival.
• Assist in the distribution of printed marketing materials.
• Coordinate all photography and oversee the work of freelance photographers for the Festival and other events as required. Create briefs for visiting photographers. Ensure all photographers are contracted appropriately and agree to adhere to TCFL policy and procedures.
• Contribute as required to special projects in relation to the 300th Festival in 2028.
• Support the Head of Sales and Development in the evaluation of digital marketing campaigns and online engagement.
• Implement digital paid and reciprocal advertising to maximise reach and impact, pursuing subsidised charity support (i.e. Google Adwords Grant) where possible.
• Advise on the hosting and potential monetisation of livestreaming and TCFL-made digital content, feeding into the strategic development of long-term goals for online performance and streaming.

Reporting

• Use Google Analytics and other tools to measure the response and behaviour of visitors to the website, using the data to tailor and enhance their online experience.
• Use appropriate analytic tools to monitor and report on social media activity. Use data to inform future social media strategies.
• In consultation with the Head of Sales and Development and CEO, develop feedback questionnaires in order to gather information from our community (including but not limited to audience members, artists, performers, volunteers, project participants).
• Analyse incoming qualitative and quantitative data and provide post campaign reports to inform future strategy/activity.

Sales

• As part of a small Marketing and Box Office team, you will be required to join colleagues in taking telephone bookings, and respond to email, postal and website enquiries, particularly in peak booking periods.
• In consultation with the Box Office and Sales Manager and Communications and Relationships Officer, manage the preparation and online publication of audience information (for instance, schedule of free open rehearsals/Accessibility information pack etc) both before and during the Festival.
• In consultation with the Box Office and Sales Manager, create event pages on the website, linking to the Festival’s CRM to facilitate online ticket sales, ensuring a user-friendly and intuitive online process is maintained at all times.
• In conjunction with TCFL Communications provider Premier Technology, oversee the IT setup at the Festival office, including the setup of new devices. Assist the Box Office and Sales Manager with the technical setup of the on-site box office.

Finance

• Delegated responsibility for digital marketing and photography budgets, in consultation with the Head of Sales and Development.

Salary

£24-28k, plus pension contribution

Contract

Full time, Permanent.

All staff are expected to be available throughout the Festival period, and time is given in lieu of additional evening and/or weekend work.

Working Week

TCFL operates a hybrid working model, with everyone present in Gloucester on Mondays and Tuesdays and up to 50% of contracted hours may be worked from home.

Location

3 Millers Green, Gloucester, GL1 2BN (age and location of office means no step-free access, but ramps are available)

How to Apply

Please send a CV and covering letter (max. 4 pages in total), paying attention to the person specification and outlining why you would be suitable for the role.

You may also like to include links to any social/digital media on which you have worked and which demonstrate your skills.

Please also include information about when you would be available to start and give details of two referees.

Applications and requests for further information should be sent by email to ***email_hidden*** FAO Robert Convey, Head of Sales and Development.

Please submit applications no later than 5pm, Friday 19 June 2026.

Interviews will take place on Thursday 25 June 2026. If you are unable to make this date please let us know in your application so that we can do our best to accommodate you.