Paid Social Specialist

McKenna Townsend

Job Title: Paid social specialist

Location: A mix of office-based (Ringwood, Hampshire – 3 days p/w) and WFH (2 days p/w)

Job Type: Full-time, Permanent

We are a multi-award winning, PR, marketing and social media full-service agency, based in Hampshire. Located in Ringwood, on the Hampshire/Dorset border, we are relentless in the pursuit of results for our clients - devising and implementing both strategic and creative PR, social media and marketing campaigns that drive enquiries, sales and build brands and reputation on a regional, national and international scale. We have an excellent opportunity for a strategic and confident paid social specialist to join the team.

Role overview

The successful candidate will be a real all-rounder who can think big and still deliver on the detail. You’ll be a self-starter with bags of drive, energy and commitment.

Your day-to-day role will cover all paid social media channels. You’ll be confident at presenting strategic plans to clients and experienced in managing several programmes at a time. We need someone with an eye for detail who can see campaigns through from start to finish.

Key duties

Social media management:

  • Strategic planning and implementation – paid social
  • Understanding and continually developing social media KPIs, reporting and tracking methodologies – benchmarking and ROI
  • Setting up and managing paid programmes
  • Building and developing audiences
  • Competitor tracking and insights
  • Able to represent the agency at client and new business meetings - taking briefs, developing them and then confidently presenting back fully costed-up/budgeted strategic programmes
  • Able to work across multiple social media platforms
  • Creative organic social media experience would be beneficial
  • Understanding and use social media expertise to the benefit of clients
  • Develop and maintain excellent relationships with clients
  • Working closely with the wider team to help deliver fully integrated campaigns that are creatively excellent
  • Understanding clients’ marketplaces and applying that thinking to cutting edge, results-driven campaigns
  • Identifying new business opportunities – both organic and new

Key requirements & skills

· In-depth understanding of paid social media and how this fits into wider digital and marketing disciplines

· At least four years’ specialist experience in paid social media

· Expertise of using and delivering paid social media campaigns for brands

· Creative skills for contributing new and innovative ideas

· Excellent team working and collaboration skills

· Strong organisational skills, with the capacity to prioritise and work across multiple accounts

Personal skills

· Great team player

· Client likeability and trust

· Proactive, confident attitude

· Strong attention to detail

· Adaptability and flexibility

· Ability to work under pressure and to tight deadlines

Benefits

Competitive salary plus benefits including, pension, generous holiday allowance and the opportunity to work with some world-leading, global clients

Next Steps

If you wish to apply for this role, please email ***email_hidden***

https://mckennatownsend.com/privacy-policy/