Head of Marketing

Head of Marketing

Commercial - (Growth & Transformation)

Client: SureCare Community Services

Location: Flexible / Chester HQ

Reporting to: Senior Leadership Team

Package: Competitive (DOE)

Type: Full-time (Immediate start date available)

Closing Date: Friday 5th June 2026

SureCare is seeking a senior, commercially driven Head of Marketing to build and lead a marketing function from the ground up, while playing a key role in wider business growth and transformation.

This is a high-impact leadership role with responsibility not only for marketing, but for shaping how the business drives enquiry generation, conversion, customer growth, and brand performance across a national franchise network.

We are looking for someone who can combine strategic leadership with hands-on delivery, and who has experience operating within growth-focused, complex, or PE-backed environments.

Why SureCare?

At SureCare, we’re committed to providing exceptional care services for all stages of life’s journey.

Since 1994, SureCare has been delivering care services to people in the comfort of their own homes. Starting from humble beginnings operating in and around the city of Chester, our services have spread across the country over three decades thanks to the hard work and dedication of our licensed franchise operators nationwide.

Our services range from personal care and support around the home, to complex care for babies and young children, people with disabilities and those affected by dementia. It’s our mission to go above and beyond in offering professional care services with understanding and compassion at our core. We also actively encourage feedback, suggestions and requests from our clients to improve our services and make daily life easier for those who we support.

About SureCare - Our Vision, Mission & Values

Our Vision

We aim to be recognised as the leading trusted provider of high quality care and support services to those in need of help and care, whatever their individual circumstances.

Our Mission

We consistently strive to provide our clients with high quality, person-centred care and support services that are tailored to the individual, enabling them to maintain their dignity and independence at home.

Our Values

We strive to improve the overall well-being and quality of life of our clients, by valuing Independence, Respect, Dignity, Trust, Reliability and Commitment to supporting people through all stages of life's journey.

You’ll be empowered to make a real difference in a supportive, values-led environment where your expertise is respected and your development is prioritised.

Role Purpose

Franchisee Lead Generation

Sustainable revenue growth across the network

Improved enquiry generation, handling, and conversion performance

Stronger private fee payer pipeline and brand positioning

Recruitment attraction and employer brand strength

Clear KPI-led reporting and performance visibility

Key Responsibilities

Strategic & Commercial

Develop and implement a national marketing and commercial growth strategy

Lead commercial transformation initiatives, aligning marketing, sales, and client engagement

Introduce structured enquiry handling and conversion frameworks

Build KPI-based reporting to improve pipeline visibility and decision-making

Support investment readiness, growth planning, and potential M&A activity

Marketing & Brand

Define and execute a multi-channel marketing strategy (digital, local, national)

Lead brand development and positioning, ensuring consistency across the network

Website development

CRM implementation

Data-driven and AI-enabled reporting

Operational Delivery

Improve enquiry quality and conversion into customers

Develop toolkits and frameworks for franchisees to improve local delivery

Workforce recruitment needs

Local market dynamics

Regulatory and operational realities

Leadership

Build and lead a scalable marketing function/team

Manage agency relationships and marketing budgets

Operate at senior leadership level, contributing to board-level discussions and strategy

Candidate Profile

We are targeting a senior commercial and marketing leader with a strong track record in driving growth and transformation.

15–25+ years’ experience across marketing and commercial leadership roles

Proven success driving revenue growth (e.g. double-digit YoY)

Multi-site, franchise, or network-led businesses

Healthcare, care, or people-led service sectors (preferred)

Enquiry generation and conversion optimisation

CRM implementation and pipeline management

KPI-led reporting and commercial performance tracking

Experience delivering transformational change programmes (marketing, sales, client services alignment)

Experience in high-growth environments

Investment readiness

M&A support or integration

Able to generate marketing revenues streams

Experience in digital and brand transformation programmes

Key Characteristics

Commercially focused and results-driven

Strategic thinker with ability to execute hands-on

Comfortable operating in ambiguous or build-phase environments

Strong influencer at executive and board level

Customer growth

Workforce/recruitment challenges

Operational realities

Why This Role Is Different

Opportunity to build a marketing & commercial function from near zero

Direct influence on business growth, transformation, and direction

High visibility at leadership and board level

Ability to shape a scalable growth engine across a national network

Why Join Us?

- Take on a pivotal role within a nationally recognised, fast-growing franchise brand

- Influence real change and performance across multiple territories

- Collaborate closely with experienced leaders and entrepreneurial franchise partners

- Join a culture that champions inclusivity, support, and shared values

Benefits

- 25 days holiday + bank holidays

- Pension (employer contribution)

Make a real difference!

This is a fantastic opportunity to join an engaging, established team at an exciting time.

Be part of a growing organisation that’s making a real difference nationwide. At SureCare, you’ll help shape our future, strengthening our brand, expanding our reach, and fostering a positive, values‑led culture.

If you’re passionate about shaping how the business drives enquiry generation, conversion, customer growth, and brand performance across a national franchise network, we welcome your expertise.

Take the next step and become an integral part of the SureCare journey.

Contact - ***email_hidden*** with your cv to apply