Retail Marketing Coordinator UK & IE

Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation Our brand values help bond us together and drive our success:

• Runner First - We act in the best interest of the runner

• Word is Bond - We do what we say we’ll do

• Champion Heart - We give our all in everything we do

• There is no “I” in Run - We stay generous with our humanity

• Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there Your Job: The Retail Marketing Coordinator provides support to Retail Marketing team to ensure success with our retail partners. You will focus on executing marketing plans for Brooks retail partners and have a close relationship with the UK&IE Sales, Tech Rep and Retail Marketing Specialist and Retail Marketing Manager to support a smooth delivery of our seasonal brand stories and in-store activations. You will also support the general retail base with a focus on instore activations including Point of Sale, and In store Graphics Excellent communication skills, a passion for the Brooks mission “to inspire people to run and be active” and a love for social media engagement is key to your success in this position!

Your Responsibilities:

• • Support the Retail Marketing Manager on every step of the planning and execution of retail activation for account segments (Buying Groups, Key Accounts, Field Accounts)
  • Coordinate the execution of agreed seasonal retail marketing and “always on” POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget for Tier 2 accounts.
  • Review for consistent and continuous visibility of the Brooks brand and products within selected accounts
  • (brick & mortar, online, social, retail events) and provide continuous marketing support of Sales and Tech Reps to drive sell through within account base.
  • Monitor and document Point of Sale materials to be distributed with all accounts in the Uk & Ireland dependent on classification. E.g. Track which stores we have shoe towers with the support of Tech Rep
  • Team.
  • Monitor respective account activation budgets, under the direction of the Retail Marketing Manager
  • Coordinate and execute special in-store and corporate events for retailers, ensure on-time and in budget execution, under the direction of the Retail Marketing Manager
  • Support Sales and Marketing team with execution of UK&IE vendor shows and retail based events.
  • Travel to account meetings and tradeshows for retail marketing presentations.
  • Be the first point of contact for client buyers and marketing teams for Tier 2 Accounts.
  • Proof the catalogue, tech and brand activation guide each season.
  • Distribute training tools for Tech Reps provided by EMEA Marketing Team
  • Provide hands on support to the broader marketing team across Digital Media, PR, Influencers, Events and eComm as required.
  • Fill in Quarterly report templates for selected Tier 2 accounts.

Your Qualifications:

• • Bachelor’s degree (preferably in business/marketing)
  • 1+ years of relevant business experience (brand, footwear, retail & lifestyle experience)
  • Some understanding of brand building and integrated marketing approach
  • Some understanding and knowledge of marketing channels and brands
  • Readiness to travel and attend meetings and offerings with customers as well as events.
  • Proficiency of following software: Word, Excel, Outlook, PowerPoint • Strong passion for the running enthusiast and practicing an active lifestyle.
  • Able to generate new ideas and creative solutions.
  • Driven & energetic, trend-conscious, sport-savvy.
  • Flexibility to work on own initiative or within team and cross-functional framework.
  • Excellent organizational skills; ability to multi-task and manage concurrent workflows to deadlines, strong attention to details.
  • Demonstration of Brooks’ corporate values:
  • Serve People, Lead Thought, Compete as a Team, Have Integrity, Be Active, Have Fun!