Marketing Manager - EV
Radius
Date: 13 hours ago
City: Crewe, England
Contract type: Part time
Company Description
We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity, and technology solutions. We support our customers with a range of products and services to meet their needs.
Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.
This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.
Job Description
We’re looking for a results-driven EV Marketing Manager to lead the marketing strategy and execution for our electric vehicle (EV) products. This role will focus on growing adoption of our business EV charge card offering, and charging solutions by optimising digital performance, shaping customer journeys, and ensuring our existing fuel card customers are fully informed and supported in their transition to electric.
You’ll work at the intersection of digital marketing, product, and customer experience, helping more businesses future-proof their fleets with EV-ready solutions.
Key Responsibilities
Digital Performance & Campaigns
What can you expect of us?
Still Curious?
If you feel we are a good match for each other, you can apply online now!
If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via [email protected].
Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.
We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you
We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
Note To Recruitment Agencies
We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee.
PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.
We’re an ambitious, forward-thinking global business who build transformative solutions for our customers to deliver best-in-class sustainable mobility, connectivity, and technology solutions. We support our customers with a range of products and services to meet their needs.
Since 1990 our ambition has never wavered. From humble beginnings, our vision and drive has seen us venture into new markets with confidence and stay ahead of market trends. Our mission is to help businesses of all sizes adapt to the future and take advantage of the opportunities that change brings. Sustainability is at the core of our offering. With our leading e-mobility solutions, we’re committed to guiding businesses through the energy transition, building solutions for a more sustainable, connected future.
This is where you come in. We are on a journey of growth. We pride ourselves on being at the forefront of technology innovation and we invite you along on this journey.
Job Description
We’re looking for a results-driven EV Marketing Manager to lead the marketing strategy and execution for our electric vehicle (EV) products. This role will focus on growing adoption of our business EV charge card offering, and charging solutions by optimising digital performance, shaping customer journeys, and ensuring our existing fuel card customers are fully informed and supported in their transition to electric.
You’ll work at the intersection of digital marketing, product, and customer experience, helping more businesses future-proof their fleets with EV-ready solutions.
Key Responsibilities
Digital Performance & Campaigns
- Working with the digital acquisition team, lead targeted digital marketing campaigns across paid and organic channels to drive charge card adoption and charger usage.
- Own KPIs such as website traffic, conversion rates, app downloads, and cost per acquisition (CPA).
- Collaborate with the digital team to continuously test and optimise landing pages, CTAs, and lead generation forms.
- Define and improve end-to-end customer journeys for EV products—from awareness through to onboarding and retention.
- Develop and deliver clear, compelling messaging to help customers understand the benefits of transitioning from diesel to electric.
- Work closely with sales enablement and central teams to produce guides, comparison tools, email journeys, and FAQs.
- Identify and segment fuel card customer groups most likely to benefit from EV solutions.
- Build tailored campaigns to raise awareness of our EV offering within our fuel base, including hybrid card options.
- Partner with account managers and CRM teams to integrate education and upsell opportunities into existing touchpoints.
- Work closely with Product, Commercial, Digital, Sales, and CRM teams to align on go-to-market plans and new feature rollouts.
- Feed customer insights and campaign data back into product development to improve the offering.
- Track, analyse, and report on marketing performance with a focus on customer conversion and EV adoption rates.
- Use data to influence decision-making and prioritise future initiatives.
- Proven experience in B2B digital marketing, preferably in automotive, energy, mobility or tech sectors.
- Strong understanding of customer journey design and performance marketing metrics.
- Experience marketing to existing customer bases, with a focus on upsell/cross-sell or product migration.
- Comfortable working in a fast-paced, cross-functional environment.
- Excellent communication skills, with the ability to turn technical information into customer-friendly messaging.
- Familiarity with Salesforce, Marketing Cloud, and digital analytics platforms is a plus.#
What can you expect of us?
- A friendly culture that mirrors our proposition to our customers.
- A fast-growing organisation that defines itself as being agile and innovative.
- A drive for continuous improvement, which you will be empowered to get behind from day one.
- A commitment to building a working environment that values inclusivity, innovation, agility, and drive.
- An accessible and approachable Exco.
Still Curious?
If you feel we are a good match for each other, you can apply online now!
If you’d like to understand more about the role or life at Radius before applying, then please contact our talent team via [email protected].
Radius is an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.
We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you
We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.
Note To Recruitment Agencies
We do not accept speculative recruitment agency CVs or profiles. Any unsolicited CV received by Radius will be treated as a gift and not eligible for an agency fee.
PSL agencies should only send CVs via our Applicant Tracking System, when approved to do so by the Radius Talent Team.
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