Navy - Creative Campaigns Officer
UK Ministry of Defence
Date: 23 hours ago
City: Portsmouth, England
Contract type: Part time
Whale Island, Portsmouth PO2 8ER
Job Summary
The post holder will identify opportunities to build bigger creative campaign moments from news through strategic planning. Working with targeted audience insight and an understanding of the operational space to shape creative campaign planning and give guidance to deliver more effective story telling.
This position is advertised at 37 hours per week.
Part time roles may be considered above 30 hours per week.
Job Description
With an instantly recognisable brand, Royal Navy Communications and Influence (RN Comms) is charged with protecting and improving the reputation of the Royal Navy (RN). Through a well-developed comms strategy, the 40-strong team work together to protect and increase levels of favourability and understanding amongst the RN’s target audiences. This is achieved via:
RN Comms, in line with the rest of HM Government, is expected to adopt the Government Communications Service (GCS) Modern Communications Operating Model (MCOM) with proactive communications (where possible and appropriate) delivered on a campaign basis, using the OASIS framework.
Role Breakdown:
More Generally:
Person specification
We Are Looking For Someone With Experience:
We'll assess you against these behaviours during the selection process:
We'll assess you against these technical skills during the selection process:
The post does not offer relocation expenses.
External recruits who join the MOD who are new to the Civil Service will be subject to a six-month probation period.
Please Note: Expenses incurred for travel to interviews will not be reimbursed.
Please be advised that the Department is conducting a review of all pay related allowances which could impact on those allowances that the post currently being advertised attracts.
Any move to MOD from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/.
The Ministry of Defence is committed to providing a safe and healthy working environment for its staff which includes educating them on the benefits of not smoking, protecting them from the harmful effects of second-hand smoke and supporting those who want to give up smoking. Under the Smoke-Free Working Environment policy, Smoking and the use of all tobacco products (including combustible and chewing tobacco products) will not be permitted anywhere in the Defence working environment however some exemptions are in place, please refer to local guidance. The policy is Whole Force and includes all Defence personnel, contractors, visitors and other non-MOD personnel. All applicants seeking, considering, or accepting employment with the Ministry of Defence should be aware of this policy and that it is already in place at a number of Defence Establishments.
MOD Recruitment Satisfaction Survey – We may contact you regarding your experience to help us improve our customer satisfaction. The survey is voluntary and anonymous. You may however be given the opportunity to provide additional information to help us improve our service which includes the collection of some personal data as defined by the United Kingdom General Data Protection Regulation (UK GDPR). The MOD Privacy Policy Notice sets out how we will use your personal data and your rights.
Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
Candidates will be required to provide CV details to include job history; qualification details and previous skills and experience.
Candidates will be required to provide a statement of suitability (500 words).
At sift, you will be assessed against your CV, Statement of suitability and the following Technical Skill:
At interview, you will be assessed against the following:
As a result of the changes to the UK immigration rules which came in to effect on 1 January 2021, the Ministry of Defence will only offer sponsorship for a skilled worker visa under the points based system, where a role has been deemed to be business critical. This role does not meet that category and we will not sponsor a visa. It is therefore NOT open to applications from those who will require sponsorship under the points based system.
Should you apply for this role and be found to require sponsorship, your application will be rejected and any provisional offer of employment withdrawn.
The Ministry of Defence requires all candidates who are successful at interview to declare any outside interests. These declarations will be discussed with successful candidates following the interview process and before a formal offer of employment is made, as some outside interests may not be compatible with MOD civilian roles. This will not, in the majority of cases, prevent employment in MOD, but it is a measure that must be taken to ensure that appropriate mitigations can be put in place to manage any potential, perceived or actual conflicts of interest from the first day of employment.
The Ministry of Defence adopts a zero-tolerance approach to unacceptable behaviours, which includes bullying, harassment, sexual harassment, discrimination, and victimisation. You will not be eligible and will not be considered for this post if you have been dismissed from a role for such unacceptable behaviours within the last five years. This will also apply if you resign or otherwise leave a role but, because of an adverse decision, would have been dismissed for gross misconduct had you continued in that employment. Pre-employment checks will be carried out.
Feedback will only be provided if you attend an interview or assessment.
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
Security
Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This Job Is Broadly Open To The Following Groups:
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Contact point for applicants
Job Contact :
Please ensure you read the attached candidate information document prior to completing your application. If you are dissatisfied with the service you have received from DBS, or believe that DBS has failed to follow the recruitment process in line with the Civil Service Commission principles of selection for appointment on merit on the basis of Fair and Open competition, you can raise a formal complaint by writing to DBS at the following address: Defence Business Services, Scanning Hub, Room 6124, Tomlinson House, Norcross Lane, Blackpool, FY5 3WP. If after raising your complaint with DBS you remain dissatisfied you can complain directly to the Civil Service Commission at the following address: Civil Service commission, Room G/8, 1 Horse Guards Road, London, SW1A 2HQ Or by email: [email protected].
Job Summary
The post holder will identify opportunities to build bigger creative campaign moments from news through strategic planning. Working with targeted audience insight and an understanding of the operational space to shape creative campaign planning and give guidance to deliver more effective story telling.
This position is advertised at 37 hours per week.
Part time roles may be considered above 30 hours per week.
Job Description
With an instantly recognisable brand, Royal Navy Communications and Influence (RN Comms) is charged with protecting and improving the reputation of the Royal Navy (RN). Through a well-developed comms strategy, the 40-strong team work together to protect and increase levels of favourability and understanding amongst the RN’s target audiences. This is achieved via:
- Planning and Evaluation. Developing essential messaging and communications plans to ensure coherent communications across all channels, which are underpinned by ongoing evaluation.
- Content Creation. Creating impactful and engaging communications content and governing current owned channels and digital transformation.
- Campaigns. Driving proactive storytelling about the successes of and future ambitions of the RN both internally and externally.
- Reputation. Protecting the RN reputation and brand across all proactive outputs and reactive media queries.
RN Comms, in line with the rest of HM Government, is expected to adopt the Government Communications Service (GCS) Modern Communications Operating Model (MCOM) with proactive communications (where possible and appropriate) delivered on a campaign basis, using the OASIS framework.
Role Breakdown:
- Work with Creative Campaigns Team Lead to establish and agree campaign requirements.
- Follow OASIS to confirm campaign objective, audience target, then develop campaign idea, plan implementation activities and agree evaluation criteria.
- Help to identify creative out-of-the-box opportunities to reach audiences who aren’t already engaged with the Royal Navy
- Work with Campaigns C1 Team Lead to identify case studies and people and activity of note in the organisation that help to deliver against campaign objective
- Help to lead creative brainstorming sessions to tap into the wealth of experience within the team – military and civilian, while ensuring the key RN messages can be delivered effectively with the target audiences. Use both public sector and private sector best practice to energise the team.
- Produce creative brief that will guide the subsequent content generation.
- Assess the quality and creativity of the content generated based on the creative brief agreed, and provide guidance to enable the Content Generators to develop content that will meet or exceed the audience’s expectations.
- Deliver campaign activity to a high standard. Contribute to evidence-based strategy and continuous review and reflect on outcomes.
- Maintain abreast of trends in communications by participating in GCS organised activities, attending marketing industry events, and share high quality creative outputs from public and private sectors with the RN MCE team.
- Work with the planning team to deep dive existing events to create new storylines and connected output
- Build and maintain insight into RN’s target audiences and the broader communications landscape
- Write SMART objectives for comms campaigns based on audience insight
- Work with the planning team to collate desk-based research based on a specific brief from the Campaigns C1. This may involve researching into a specific audience segment, emerging communications platforms, key trends and influencers and other relevant areas
- Assist with research projects as required to gain further knowledge on effective communications techniques
More Generally:
- Maintain abreast of trends in communications by participating in GCS organised activities, attending marketing industry events, and share high quality creative outputs from public and private sectors with the RN MCE team.
- Work with the planning team to deep dive existing events to create new storylines and connected output
- Build and maintain insight into RN’s target audiences and the broader communications landscape
- Write SMART objectives for comms campaigns based on audience insight
- Work with the planning team to collate desk-based research based on a specific brief from the Campaigns C1. This may involve researching into a specific audience segment, emerging communications platforms, key trends and influencers and other relevant areas
- Assist with research projects as required to gain further knowledge on effective communications techniques
Person specification
We Are Looking For Someone With Experience:
- Working in a Communications (or similar business function) role
- Developing campaign strategies and/or creative communications content
- Conducting quantitative and qualitative primary research & data analysis
- Using social media listening tools
- Using secondary research material from official and credible sources
- Writing analytical reports
We'll assess you against these behaviours during the selection process:
- Changing and Improving
- Making Effective Decisions
- Communicating and Influencing
- Delivering at Pace
We'll assess you against these technical skills during the selection process:
- Government Communication Service: Insight
- Government Communication Service: Impact
- Government Communication Service: Insight
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an employer contribution of 28.97%
The post does not offer relocation expenses.
External recruits who join the MOD who are new to the Civil Service will be subject to a six-month probation period.
Please Note: Expenses incurred for travel to interviews will not be reimbursed.
Please be advised that the Department is conducting a review of all pay related allowances which could impact on those allowances that the post currently being advertised attracts.
Any move to MOD from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/.
The Ministry of Defence is committed to providing a safe and healthy working environment for its staff which includes educating them on the benefits of not smoking, protecting them from the harmful effects of second-hand smoke and supporting those who want to give up smoking. Under the Smoke-Free Working Environment policy, Smoking and the use of all tobacco products (including combustible and chewing tobacco products) will not be permitted anywhere in the Defence working environment however some exemptions are in place, please refer to local guidance. The policy is Whole Force and includes all Defence personnel, contractors, visitors and other non-MOD personnel. All applicants seeking, considering, or accepting employment with the Ministry of Defence should be aware of this policy and that it is already in place at a number of Defence Establishments.
MOD Recruitment Satisfaction Survey – We may contact you regarding your experience to help us improve our customer satisfaction. The survey is voluntary and anonymous. You may however be given the opportunity to provide additional information to help us improve our service which includes the collection of some personal data as defined by the United Kingdom General Data Protection Regulation (UK GDPR). The MOD Privacy Policy Notice sets out how we will use your personal data and your rights.
Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
Candidates will be required to provide CV details to include job history; qualification details and previous skills and experience.
Candidates will be required to provide a statement of suitability (500 words).
At sift, you will be assessed against your CV, Statement of suitability and the following Technical Skill:
- Government Communication Service: Insight
At interview, you will be assessed against the following:
- Changing and Improving
- Making Effective Decisions
- Communicating and Influencing
- Delivering at Pace
- Government Communication Service: Impact
As a result of the changes to the UK immigration rules which came in to effect on 1 January 2021, the Ministry of Defence will only offer sponsorship for a skilled worker visa under the points based system, where a role has been deemed to be business critical. This role does not meet that category and we will not sponsor a visa. It is therefore NOT open to applications from those who will require sponsorship under the points based system.
Should you apply for this role and be found to require sponsorship, your application will be rejected and any provisional offer of employment withdrawn.
The Ministry of Defence requires all candidates who are successful at interview to declare any outside interests. These declarations will be discussed with successful candidates following the interview process and before a formal offer of employment is made, as some outside interests may not be compatible with MOD civilian roles. This will not, in the majority of cases, prevent employment in MOD, but it is a measure that must be taken to ensure that appropriate mitigations can be put in place to manage any potential, perceived or actual conflicts of interest from the first day of employment.
The Ministry of Defence adopts a zero-tolerance approach to unacceptable behaviours, which includes bullying, harassment, sexual harassment, discrimination, and victimisation. You will not be eligible and will not be considered for this post if you have been dismissed from a role for such unacceptable behaviours within the last five years. This will also apply if you resign or otherwise leave a role but, because of an adverse decision, would have been dismissed for gross misconduct had you continued in that employment. Pre-employment checks will be carried out.
Feedback will only be provided if you attend an interview or assessment.
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.
Security
Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Successful candidates must undergo a criminal record check.
Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This Job Is Broadly Open To The Following Groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.
Contact point for applicants
Job Contact :
- Name : Briony Biddle
- Email : [email protected]
- Email : [email protected]
Please ensure you read the attached candidate information document prior to completing your application. If you are dissatisfied with the service you have received from DBS, or believe that DBS has failed to follow the recruitment process in line with the Civil Service Commission principles of selection for appointment on merit on the basis of Fair and Open competition, you can raise a formal complaint by writing to DBS at the following address: Defence Business Services, Scanning Hub, Room 6124, Tomlinson House, Norcross Lane, Blackpool, FY5 3WP. If after raising your complaint with DBS you remain dissatisfied you can complain directly to the Civil Service Commission at the following address: Civil Service commission, Room G/8, 1 Horse Guards Road, London, SW1A 2HQ Or by email: [email protected].
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