Digital Marketing Account Director

Are you a commercially driven marketer with a proven track record in strategic client relationships and performance? Are you excited by the opportunity to lead key client accounts, solve complex challenges, and help our clients achieve brilliant results?

As a Digital Marketing Account Director at Echo, you’ll play a key lead role in the account function and ensure seamless alignment between our team, clients, and commercial goals. With responsibility for our Client Accounts delivery, you’ll provide strategic oversight, troubleshoot issues, and support the continued growth of both our accounts and internal capabilities.

This is a senior role with a clear focus on project management, high-value relationships and retention, commercial growth, and cross-team collaboration.

Salary - £40,000 - £58,000 DOE / Hybrid with 3+ days in our Peterborough office

Key Responsibilities

• Campaign Oversight & Project Management - Translate high-level marketing strategy into clear, executable project plans, ensuring fast, efficient delivery from concept to launch. Apply strong project management skills to align teams, manage timelines, and drive results in a fast-paced agency environment.

• Campaign Performance - Delivery of high-performing campaigns for our key client accounts. Fly the flag for clients with continuous analysis & monitoring of the campaign performance, suggesting improvements to both the internal team and clients.

• Commercial & Account Development - Ensure accounts are commercially sustainable and deliver ROI for both Echo and the client. Identify and develop upselling/cross-selling opportunities across the whole client portfolio and lead pitches for prospective and existing clients. 

• Issue Resolution & Escalation - Act as the point of escalation within client accounts for the Account Management Team. Mentor and support Account Managers in handling complex situations. 

The ideal candidate would be proficient in the following:

• Proven experience as a Senior Account Manager (marketing background) or similar role, preferably within an agency setting
• Proven leadership ability, with experience of guiding and mentoring team members 
• Strong understanding of digital marketing channels, tools and best practices
• Ability to analyse campaign performance and ensure alignment with our clients business objectives
• Regular communication with clients, enabling campaign updates, collaboration, troubleshooting and planning
• Ability to lead on multiple clients and projects simultaneously
• Delivering an opportunity based approach for value add to client campaigns 
• Exceptional communication and relationship management skills 
• Strong analytical and problem-solving abilities
• Organised and ability to thrive in a busy environment

Understanding of the following is required:

You don’t have to be a marketing expert in every channel to be successful in this role, the ideal candidate will possess an understanding of marketing principles and alignment to a business’ goals in addition to:

• Understanding how a variety of B2B & B2C SMEs operate
• Multi-channel digital marketing strategy & planning
• Ability to audit prospective clients online presence and suggest how Echo can add value
• Understanding of SEO & Search Engine Marketing, Google Ads & Microsoft Ads (PPC), Conversion Rate Optimisation (CRO), Social Media Advertising (Paid Media)
• Google Analytics and Google Search Console
• Microsoft Clarity or similar user behaviour/heatmap tools
• Semrush, Screaming Frog or similar SEO tools

What we need from you:

• An experienced marketer that loves to develop, troubleshoot and nurture digital campaigns
• Excellent interpersonal and communication skills, with the ability to develop great rapport with our various team members and clients
• An individual that can produce multi-channel marketing strategies strongly aligned to business goals
• A positive individual who always strives to be better and deliver results. This is important in our growing & evolving business!
• Brings a challenger mindset with the confidence to question client assumptions, provide strategic guidance, and influence outcomes that drive digital marketing success
• Ability to thrive in a fast-paced agency environment. We’re looking for expert plate spinners!

What we can offer you:

• A key part in mentoring and developing skills within our team 
• Partnering with our key accounts in a variety of sectors 
• An environment where no two days are the same with constant variety
• A hands-on, agile and consistent approach to training and development
• Opportunities for role progression and career advancement
• Collaboration between a team of experts always striving to deliver the best

What to expect

Echo is one of the fastest-growing digital marketing agencies in Cambridgeshire. We work closely with our clients to help them achieve the best possible online presence so they can get noticed and reach their full potential. We work with businesses of all shapes & sizes, with each day presenting a new opportunity and challenge!

Ever since Echo started in 2012, we’ve been consistently growing and improving as a business. We have high ambitions and because this is a new role, there is ample room for career development as our requirements increase.

You’d be joining our team of passionate digital marketing and website design professionals who work hard to deliver real results for our clients. We’re a team of like-minded, approachable people all with the same drive to be the best.

We champion a culture of innovation and out-of-the-box thinking, making sure we have fun along the way. From monthly team lunches to content-packed weekly meetings, we’re dedicated to building an enjoyable and supportive work environment that never fails to have a ‘glass half full’ approach to work.