Sales Manager

Formby Hall is seeking a Sales Manager to join its brilliant team of hospitality enthusiasts!

If you are an aspiring and ambitious individual, with a passion for the hospitality industry and a drive to make a real difference, then Formby Hall Golf Resort & Spa has an amazing opportunity for you! As Sales Manager, you will join our sales team reporting directly to the Commercial Director.

Who are we?

Formby Hall Golf Resort & Spa is a leading luxury destination in the North West of England. Set in 200 acres of lush green landscape, boasting 2 function rooms, 2 meeting rooms, 76 bedrooms, a luxurious spa and two golf courses, we offer the perfect location for Weddings, Events, conferences, meetings, team building and so much more.

What's the role?

As a Sales Manager, you will pro-actively source new business for the hotel, develop relationships with agents and direct clients to keep the hotel a leader in the marketplace by following up on all sales leads, identifying opportunities, and conducting hotel presentations and site visits.

Job Duties and responsibilities

• Maintain up-to-date knowledge of Local & national businesses and develop relationships to drive business in all segments (MICE, group, corporate and transient).
• To take the business to the next level with an all-encompassing strategy, set out by RDOS,CD, that envelopes all areas of the business and takes advantage of the opportunities available.
• To be develop and implement (with the support of Commercial Director and GM) the Resort Sales plan, which encompasses direct sales calls; telesales; research; appointment making and trading; promotional campaigns; corporate entertaining, networking, social events, client familiarisation visits and contract negotiation.
• To drive and coordinate sales activity to maximise revenue from existing accounts at the hotel on a national and international level.
• To constantly recognise and develop new accounts from the corporate markets.
• To investigate new areas of business in terms of market development into new territories and market segments to quantifiable targets.
• To ensure the accurate processing, distribution and recording/filing and following up of all sales correspondence, including the execution of contracts, quotations, confirmations, and cancellations.
• Regularly meet with the hotel General Manager and Commercial Director to communicate customers' feedback, sales information, competitor knowledge, pricing strategies, and any other influences that may affect the business.
• Participating in trade shows and events within the hotels, the industry, and external organisations.
• Host client FAM trips at the hotel and conduct hotel show rounds.
• Play a key role in the repositioning of Formby Hall pre and post renovation.

What you'll need...

• Excellent communication skills to build trust and confidence in order to motivate and influence others.
• Computer literacy - Word, Excel, PowerPoint & Outlook.
• Knowledge of Opera Systems.
• Proactive sales experience within a hotel environment is a 'must'.
• Excellent communication skills and fluency in spoken and written English.
• Confident in meeting new people and presenting to large groups.
• Ability to analyse departmental financial data
• Able to demonstrate a comprehensive understanding of all the key business segments; Corporate/MICE/Group/Leisure/Consortia.

What are the perks?

• Company discount on rooms.
• Generous recommend a friend scheme.
• Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal.
• Access to a 24/7 Employee Assistance Program.
• Discounts on the hotel food & beverage.
• Recognition incentives.
• Team Member Events. 
• Complimentary meal on duty in the Team Member canteen.
• Parking for cars, mopeds, scooters and bicycles