Senior Marketing Manager, Global Clients (Digital Partners)

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

As part of the European Marketing Services Team, the Senior Manager for Global Clients, Marketing Services will serve a as the primary point of contact and payments marketing expert for a top Global and Pan-European Clients with focus on Digital Players & FinTech. This role will be reporting directly into the Global Accounts Marketing Lead, Europe. The success of this role will be gauged by a measurable increase in portfolio optimization metrics on Visas client portfolios and direct revenue generation such as client uptake of Marketing Services.

Essential Functions

• Nurture and grow client relationship, establishing Visa Marketing Services as preferred marketing partner.
  
  

• Serve as primary point of contact and payments marketing expert for specific Global Clients, and work in close collaboration with Global AE and VCA team.
  
  

• Own and consolidate the global account marketing plan to ensure consistency and alignment with client vision.
  
  

• Build the Global and Pan European Clients Marketing Services pipeline and manage the Global Account VAS Advisory revenue in partnership with local Marketing, Global AE and VCA.
  
  

• Lead business development for marketing services, focusing on on both local and multi market opportunities.
  
  

• Drive revenue, margin and customer satisfaction for Marketing services with respective clients and be accountable for achieving annual targets for the business unit.
  
  

• Collaborate with regional and local delivery teams to support business development for multi market opportunities and engagement implementation.
  
  

• Coordinate with regions and markets to ensure seamless handoff of from business development stage to implementation and execution phase.
  
  

• Ensure consistent pricing of Marketing Services opportunities across regions.
  
  

• Contribute to Global RFPs and lead local RFPs for Pan European scope.
  
  

• Participate in ongoing client meetings and quarterly business reviews, champion marketing services in shaping client program strategy.
  
  

• Collaborate across client, agency partners and Visa stakeholders such as digital partnerships, product, sponsorships, operations, legal and compliance to ideate and launch innovative, high impact marketing campaigns in the areas of sports, music, gaming and fashion sponsorships, events and experiences.
  
  

• Manage administrative and operational processes necessary to bring client engagements to market – contract development, legal/compliance approvals, VPC management, revenue recognition etc.
  
  

• Provide ongoing support to cross functional and regional working team responsible for implementing client projects, share expert knowledge about clients business to help facilitate decision making and move projects forward.
  
  

• Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable.
  
  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

The Senior Manager Global Clients, Marketing Services will lead the scoping and sell in of marketing programs and oversee implementation of marketing services engagements designed to enhance the client brand, grow its customer base and increase engagement with Visa products. The ideal candidate has good knowledge regarding payments marketing trends, insights and best practices, is accomplished in managing strategic partnerships and has a track record of architecting, building and implementing high-impact marketing strategies and campaigns on behalf of issuers, fintech and digital payment providers, both for consumer and commercial portfolios including SMBs.



Qualifications:

• Hands on experience in marketing in the financial services or payments including issuers, fintechs and digital payments providers.

• Successful in operating in a fast paced, highly matrixed organizations.

• Tangible business experience in payments, marketing, advertising or consulting roles.

• Accomplished in B2B, B2B2C and B2C marketing strategy and working cross functionally to implement and execute complex marketing strategies and campaigns.

• Demonstrated experience working across diverse geographies and cultures.

• Comfort operating in white space and ability to create a path forward and manage complex projects and processes with multiple stakeholders at both senior and junior levels.

• Skilled in crafting, pitching and selling new, innovative ideas to executive leadership and clients.

• Strong executive presence, excellent written and verbal communication skills.

• Proficient on all Microsoft products including Excel, Word, Outlook and PowerPoint.



Travel Requirements

The incumbent may be required to travel domestically or internationally.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.