Manager, Brand Partnerships

JOB TITLE: Manager, Brand Partnerships

LOCATION(S): London, Bristol or Halifax

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

Lloyds Banking Group's Brand, Marketing & Experience Team (BMX) has recently undergone a major reorganisation resulting in the creation of a new Brand Partnerships team. This team will be responsible for development, evolution, delivery and execution of the group's brand partnerships by deepening customer engagement and driving long-term business value. This will be achieved through existing partnerships and developing new opportunities.

The first priority for this team is to grow the effectiveness of our game-changing partnership with British Cycling, elevating it to a high-impact platform. The team will also be tasked with shaping and delivering a broader sponsorship, commercial, data, media and tech partnerships strategy that aligns with our brand and commercial ambitions.

We're looking for individuals with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can turn strategy into action and bring a commercial and creative lens to every opportunity. Successful candidates will be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.

If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.

Your role is to work in support of our Brand Partnerships team in implementing brand partnership and sponsorship strategies, with the goal of improving brand visibility, customer engagement and commercial value for the bank.

• You'll help manage a portfolio of brand partners which optimise brand exposure, customer value, and financial outcomes.

• You'll establish strong and trusted relationships with our partners' teams, working to get the best possible shared outcomes throughout the lifecycle of the partnership.

• You'll use data and insights to regularly evaluate the performance of individual brand partners and activations.

• You'll collaborate with cross-functional teams including but not limited to BMX (Brand, Marketing & Experience), legal, compliance, and finance as well as BU's and propositions.

• Working with internal stakeholders and external agencies, you'll manage partnership activations from idea generation to execution and performance evaluation.

• You'll monitor market trends to stay ahead of competitor activities and identify innovative opportunities.

• You'll support with evaluating potential brand partnerships to test alignment with our strategy and measurement principles.

• Become a brand partnerships ambassador throughout the group, driving advocacy and engagement amongst colleagues.

• Best in class partnership management skills.

• Excellent relationship and collaboration skills and the ability to build trust, rapport and influence.

• Analytical approach with the ability to articulate the value of brand partnerships, balancing short-term wins with long-term growth / value creation.

• Strong creative judgement and ability to align brand partner activities and agreements to Masterbrand strategy.

• Experience in managing agencies and other 3rd parties including budget planning.

• Problem solver, results orientated and fast paced.

• You'll think We not Me. You'll be outstandingly collaborative with peers and colleagues across teams, demonstrated through your actions as well as your words. You'll not be competitive over jurisdiction, team, size, glory, or power. Simply put, you'll want to work with others to enable the bank to win in the market with customers. You'll be humble, actively listen, and actively learn in order to create curious teams of T-shaped people that are non-competitive, psychologically safe, and achieve brilliant things together. You'll have proven experience in delivering radical candor with care, so our teams continuously improve and our talent becomes the envy of competitors.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that's interesting and makes a difference to millions of people? Join our journey!