Senior Marketing Manager – Retail/FMCG

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A highly successful independent retail brand, is looking for a Senior Marketing Manager to join their team in a newly created leadership role. Reporting directly to the board, this position offers a strategic opportunity to drive the brand’s growth across all marketing channels and manage a small but dedicated in-house team as well as external agencies. This is an ideal position for a seasoned marketer with experience in both B2B and B2C verticals, particularly within the retail or FMCG sectors.

Key Responsibilities:

• Act as the lead contact for the appointed marketing agency, ensuring clear, consistent direction and collaboration to align all output with business priorities, brand values, and commercial goals.
• Champion the brand across all marketing channels, ensuring all communications reflect the company’s heritage, quality, and values while engaging new audiences.
• Oversee the execution of marketing campaigns, ensuring they are on-brand, on-brief, and meet clear objectives, particularly for core range and seasonal promotions.
• Work closely with sales and retail partners to support in-store marketing and promotional activities in supermarkets and independent stockists.
• Guide the tone, themes, and content for social media platforms (Instagram, TikTok, Facebook, LinkedIn), ensuring content is engaging, brand-aligned, and current.
• Oversee e-commerce marketing and website management, collaborating with internal teams and agencies to optimize traffic, conversions, and customer experience.
• Review marketing performance through analytics and insights, ensuring appropriate actions are taken and presenting key outcomes to senior leadership for decision-making.
• Lead the creation of messaging for PR, press releases, internal communications, and product launches.
• Manage the marketing budget effectively, ensuring agency spend aligns with results and provides a solid return on investment.
• Lead and mentor the in-house marketing team, introducing modern marketing practices and ensuring alignment with business goals.

Key Skills and Experience:

• Proven experience in creating and delivering marketing strategies across traditional and digital channels.
• Experience managing agencies and overseeing full-cycle brand campaigns, particularly in the retail or FMCG sector.
• Strong storytelling ability and a deep understanding of digital and traditional marketing channels.
• Skilled in reviewing and enhancing marketing performance and influencing senior leadership decisions.
• Proven ability to manage budgets effectively and monitor ROI.

Benefits

• Competitive salary up to £85,000 plus benefits.
• Opportunity to work in a high-growth, dynamic, and established brand.
• Career growth opportunities with a strong leadership team and vision.
• Hybrid working environment.

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