Integrated Marketing Group (IMG) Director

Position Summary

Why join our team?

Samsung MX (mobile experience) is at the forefront of smartphone innovation, offering users a seamless experience that combines advanced hardware with Samsung’s powerful software and AI technology. We’re passionate about empowering users to explore, create, and connect through our devices (mobile phones, tablets, wearables, PC).

Joining the Samsung MX team means becoming part of an ambitious team dedicated to transforming the future of smartphones and building meaningful connections with our users. This role offers an exciting and dynamic opportunity for a seasoned marketing leader to make a significant impact in Samsung MX, one of the most innovative divisions within a global tech leader. You will be at the forefront of innovation, as we continue to build on our AI category leadership, as well as leading and inspiring a high performing team. You will be shaping our future strategies and showcasing our work on a global scale.

Role And Responsibilities

Your key responsibilities

The Integrated Marketing Group (IMG) Director is a senior leadership role responsible for overseeing and orchestrating multiple high-performing teams within the marketing department to deliver impactful, measurable, and efficient marketing strategies. This individual will ensure alignment across various marketing fields to drive business objectives, enhance brand equity, and improve consumer engagement. The director will lead efforts to integrate planning, execution, and performance evaluation across teams while championing data-driven decision-making. The IMG Director is responsible for promoting a culture of innovation, collaboration, and accountability in marketing, with a focus on data-driven strategies. In addition, this will be a go to two IC to the Senior Director.

• Brand Marketing Leadership:
• Enhance key brand health metrics, including consideration, purchase intent, and pride of ownership.
• Develop creative, consumer-focused campaigns that resonate with target audiences.
• Collaborate with the media and partnerships teams to ensure brand messaging consistency.
• Conduct ongoing market research to identify shifts in consumer sentiment and adjust strategies accordingly.
• Media Team Leadership:
• Develop and implement a strategic media calendar encompassing launches, promotions, and events.
• Drive measurable improvements in reach, engagement, and overall media efficiency.
• Apply data-driven insights to optimise media spend and return on investment.
• Ensure media efforts are integrated across paid, earned, and owned channels.
• Lead our agencies and partners to innovate on behalf of Samsung, in order to increase cut through, engagement and consideration.
• Partnerships and Services Team Leadership:
• Identify and secure strategic partnerships that align with brand values and extend relevance and reach.
• Build programs that measurably improve consumer consideration through co-branded initiatives.
• Foster relationships with external partners to unlock unique growth opportunities.
• Ensure partnership initiatives deliver tangible business and consumer benefits.
• Project Management Office (PMO) Team Leadership:
• Oversee departmental planning and ensure alignment with overall business goals.
• Develop and manage annual budgets, timelines, and resource allocation across all marketing initiatives.
• Implement tools and processes to improve project tracking, forecasting, and reporting.
• Ensure cross-team collaboration and communication for seamless project execution.
• Identify risks and proactively address bottlenecks to maintain project timeliness and quality.
• Agency Management Leadership:
• Lead relationships with advertising agencies to drive efficiency, creativity, and agility.
• Automate creative production workflows to enable faster pivots in strategy and execution.
• Ensure agency deliverables align with brand standards, timelines, and budget constraints.
• Implement performance-based evaluation frameworks to measure agency effectiveness.
  
  
  

Your Key People Management Responsibilities

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion for your team to build trust and psychological safety.
• Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates.
• Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members.
• Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner.
• To be accountable for ensuring your team are aligned with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.
  
  
  

What We Need For This Role

To be successful, you will possess the following skills and attributes:

• Bachelor's degree or equivalent experience in Marketing, Business, or a related field (Master’s degree or equivalent experience preferred).
• shown experience in integrated marketing roles, with proven experience in leadership positions.
• Consistent history of crafting and implementing successful marketing strategies.
• Strong project management skills with expertise in budget management and resource allocation.
• Critical thinking with the ability to align departmental efforts with overarching business goals.
• Exceptional leadership and team management skills, with experience managing cross-functional teams.
• Strong understanding of media, branding, partnerships, and agency dynamics.
• Proficiency in marketing analytics and data interpretation.
• Ability to excel in a fast-paced work setting.
  
  
  

The interview process

TBC

Skills And Qualifications

Benefits of working at Samsung include

• Hybrid working - 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance
• Healthcare cash plan or private medical – family cover
• Income protection
• Enhanced pension contribution
• Three volunteering days each year
• Flexible benefit portal and contribution of £55 per month - including travel insurance, gym membership, season ticket loan, Tastecard, dental insurance and more
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
  
  
  

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

• Please visit Samsung membership to see Privacy Policy, which defaults according to your location, at: https://account.samsung.com/membership/policy/privacy. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here: https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html