Sales & Growth Lead

Location: Bolton, Greater Manchester

Employment Type: Full-time

Salary: Competitive + Incentives

Join Us in Changing the Game

Are you passionate about football and driven by the thrill of growth and impact? At Grassroots to Glory (G2G), we’re on a mission to uncover the next generation of football stars. As our Sales and Growth Lead, you won’t just be selling a platform—you’ll be building futures and redefining how talent is discovered in the beautiful game.

About G2G

Grassroots to Glory (G2G) is revolutionising football scouting. Our platform connects young, aspiring footballers with professional opportunities, bridging the gap between talent and recognition. We empower players to showcase their skills, gain visibility, and take their first steps toward professional careers.

Role Overview

As the Sales and Growth Lead, you will drive G2G’s expansion—securing strategic partnerships, increasing user engagement, and scaling revenue. You will play a pivotal role in shaping the brand’s presence in the football scouting industry and ensuring young talent gets discovered.

This is a high-impact, high-ownership role. You’ll have the autonomy to test, scale, and lead bold growth initiatives—directly influencing our growth trajectory, player reach, and industry partnerships.

What You’ll Be Driving

Sales & Business Development

• Develop and execute a sales strategy to grow G2G’s user base and partnerships.
• Build strong relationships with football clubs, academies, and scouts.
• Identify new markets and opportunities to expand G2G’s reach.
• Own end-to-end negotiations to secure sponsorships, collaborations, and partnerships.
• Build and maintain a scalable, high-quality sales pipeline.
• Target and convert a defined number of strategic accounts within your first 6–12 months.
• Proactively identify and close new business opportunities across youth football ecosystems.
• Work cross-functionally to experiment with outreach tactics, boosting conversion and deal velocity.

Growth Strategy & User Acquisition

• Optimise digital marketing and user acquisition channels to drive sign-ups.
• Design and launch campaigns to engage young footballers and increase platform participation.
• Collaborate with internal teams to improve platform visibility and brand awareness.
• Stay ahead of industry trends and competitor moves.
• Launch and evaluate A/B-tested user acquisition campaigns each quarter.
• Aim to double user engagement metrics (e.g., profile completion, video uploads, interactions) within 6 months.

Revenue Generation & Performance Tracking

• Define and own KPIs across subscriptions, sponsorships, and partnerships.
• Create and execute monetisation strategies to boost recurring revenue.
• Set and exceed ambitious growth targets—such as increasing paid conversions and partnership value.
• Analyse user data and business performance to identify and act on growth opportunities.
• Work with product and tech teams to improve retention and customer lifetime value (LTV).
• Build reporting dashboards to enable data-driven decision-making.

Brand Awareness & Community Engagement

• Champion G2G’s mission to transform football scouting and empower emerging players.
• Represent G2G at industry events, football expos, and community gatherings.
• Expand brand visibility through social media, influencer partnerships, and grassroots campaigns.

What You Bring to the Table

You’re not just looking for a job—you want to make a difference. You believe in the power of sport to change lives and want to help undiscovered talent reach their full potential.

Core Qualifications

• Proven experience in sales, business development, or growth roles (preferably in sports, tech, or start-ups).
• Strong network or relationship-building skills within football clubs, academies, or the sports industry.
• Excellent negotiation, pitching, and stakeholder engagement abilities.
• Understanding of football scouting, player development, and the youth football landscape.
• Ability to analyse metrics and adjust strategies for performance.

Nice to Have (But Not a Dealbreaker)

• Degree in Business, Marketing, Sports Management, or a related field (relevant experience may outweigh formal education).
• Experience in digital marketing, influencer strategy, or user acquisition.
• Personal passion for football and knowledge of grassroots or youth development systems.

Skills & Competencies

• Must hold a valid UK driving licence.
• Strong negotiation and sales skills.
• Strategic thinking and entrepreneurial mindset.
• Data-driven with a keen eye for performance indicators.
• Excellent written and verbal communication.
• Self-starter who thrives in a fast-paced, high-impact environment.

Why Join G2G?

Competitive salary plus commission/performance incentives

Opportunity to shape the future of football scouting and impact young players

Flexible work environment and meaningful industry collaboration

Growth potential in an ambitious, fast-scaling company

Be a catalyst for discovering the next generation of football legends