Head of Coffee

Location: Remote/Flexi

Reports To: Senior Management

About us: Wenzel’s the Bakers is a family-founded business that has been serving local communities with quality baked goods since 1975. At Wenzel’s, our ethos centres around community, quality, and innovation. We take pride in fostering a supportive workplace culture where every team member can thrive. We’re committed to providing excellent products, exceptional service, and an environment where employees feel valued and empowered.

Job Summary: Wenzel's is seeking a passionate and experienced Head of Coffee to lead and elevate our coffee program. This strategic role will focus on increasing coffee sales as a proportion of total revenue while enhancing the quality and consistency of our coffee offerings across all locations. The ideal candidate will have deep industry knowledge, a strong commercial mindset, and the ability to drive innovation in our coffee offering.

Key Responsibilities:

• Coffee Strategy & Growth: Develop and implement a comprehensive coffee strategy to drive revenue growth and customer engagement.
• Quality & Consistency: Establish and enforce coffee quality standards, ensuring an exceptional experience across all locations.
• Supplier & Product Development: Source high-quality coffee beans, equipment, and accessories, managing supplier relationships to maintain excellence and cost efficiency – to include the optimisation of the existing machine fleet – reducing non-essential costs to Wenzel's.
• Training & Development: Develop & oversee staff training programs to enhance skills, consistency, and customer service excellence.
• Menu Innovation: Collaborate with product development teams to introduce seasonal and specialty coffee offerings that complement our bakery products.
• Operational Efficiency: Work with store managers to optimise workflows, reduce waste, and ensure smooth coffee service operations as part of an overall drive to improve customer experience.
• Customer Experience & Brand Positioning: Develop initiatives that enhance the brand’s reputation as a coffee destination within the bakery sector.
• Sales Performance & Analysis: Track and analyse coffee sales, implementing strategies to boost performance and meet revenue targets.
  
  

Qualifications & Experience:

• Proven experience in a senior coffee-related role within the hospitality, café, or specialty coffee industry.
• Strong understanding of coffee sourcing, roasting, brewing techniques, and equipment.
• Experience developing and executing growth strategies within a multi-site retail or hospitality business.
• Excellent leadership, training, and communication skills.
• Commercial acumen with a track record of increasing coffee-related revenue.
• Passion for coffee and a commitment to delivering exceptional quality and service.
  
  

What We Offer:

• Salary £50-55k – based on experience (Plus a discretionary bonus scheme, based on revenue uplift)
• Fully Expensed Company Vehicle (BIK)
• 20 days holiday + bank holidays
• An extra day annual leave for your birthday
• Company Pension Scheme
• Bonus scheme linked to sales growth targets & overall company growth (reviewed annually)
• Opportunity to shape and lead an exciting coffee program within a growing bakery brand.
• A collaborative and dynamic work environment.
  
  

What we need:

• An enthusiastic, driven individual to grow coffee sales at Wenzel's, from current levels to achieve Company targets.
• Drive profitable growth of our coffee portfolio and maintain like-for-like sales growth on an annualised basis.
  
  

Working Conditions:

• Full-time position with potential for occasional evening and weekend work depending on role requirements.
• This is a remote role between our Head Office at Sunley House Olds Approach, Northwood, Watford, WD18 9TB, with occasional travel to various shop locations for training and support.
  
  

REF:WENHP