Regional Marketing Lead, Central and Eastern Europe

The Role & Key Responsibilities

Job Title: Regional Marketing Lead, Central and Eastern Europe

Location: Poland

Contract: Permanent - 40 hours per week

Package includes: Salary from 127.000 PLN, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, mobility healthcare benefits and retirement savings

As a Regional Marketing Lead at AB Agri, you will take ownership of developing and executing multi-market marketing strategies tailored to the Central and Eastern Europe regions. You will collaborate closely with sales directors, sales managers, and technical teams to build impactful brand management and end-to-end campaign execution plans that drive business growth.

This role offers flexibility in location within the region, with an expectation of regular collaboration through office visits and travel to engage with stakeholders domestically and internationally. Your strong interpersonal, communication, and stakeholder management skills will be essential to influence and align cross-functional teams, ensuring marketing initiatives meet regional needs and support AB Agri’s strategic objectives.

Some key responsibilities will include:

• Lead the development and execution of region-specific marketing strategies aligned with the company’s global objectives and strategy
• Analyse regional market trends, competitive landscapes, and customer behaviours to inform strategy
• Define key regional performance metrics and work toward their achievement
• Develop and execute a content strategy tailored to regional audiences, ensuring alignment with brand messaging
• Develop and manage regional marketing budgets, ensuring effective allocation of resources
• Monitor and optimise the efficiency of marketing spend to maximise ROI
• Partner with local sales teams to drive regional revenue goals and support lead generation initiatives
• Work closely with the marketing team to ensure consistent messaging across all regions
• Build relationships with regional influencers, media outlets, and partners to strengthen brand presence
• Track and analyse campaign performance, reporting on KPIs and providing insights for future improvements
• Organise and participate in local and regional events, trade shows, webinars, and customer meetups

Skills and Experience

We encourage you to apply even if your experience doesn't exactly match the job description. Your skills and motivation are what truly matter to us. We value our diverse workforce and believe that our inclusive culture creates an environment where everyone can thrive.

• Master's degree (MBA) or equivalent advanced certifications in digital marketing, analytics, or project management
• 5-8 years of marketing experience, with a focus on regional or multi-market
• Content strategy skills, with expertise in creating, editing, and designing content
• Proficient in brand positioning, consistency, and development within both local and global contexts
• Proficient in English, with fluency in Polish

About The Company

Rewarding your passion

When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you - from day one.

About us We are AB Neo a specialist business bringing together the expertise of four successful companies with the aim of revolutionising nutrition for all neonates. Bring your talents to AB Neo and play your part in producing affordable, high quality and responsible food for the growing global population

We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers - and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.

As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter - or anything else) just let us know.

Application Notes

We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.

When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.

Apply today or contact our recruitment team for more information.

Agencies and media sales

AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.