Digital Marketing Executive

We’re looking for a proactive, creative, and hands-on Digital Marketing

Executive to support the execution of our digital campaigns and help grow

Lucy & Yak’s online presence.

Working closely with the Digital Marketing Manager, as well as the

Ecommerce, CRM, CRO, and Brand teams, you’ll play a key role in driving

high-quality traffic, supporting campaign delivery, and maintaining our

brand voice across all digital channels.

You are passionate about all things digital, highly organised, and always

customer-focused, understanding how digital marketing connects with

both brand storytelling and commercial success.

This is a brilliant opportunity to join a fast-paced, values-led team that’s

passionate about making a difference, and having fun while doing it!

Responsibilities —

• Support the planning and execution of digital marketing campaigns
  
  

across paid social, search, display, and affiliate channels.

• Assist in the day-to-day running of campaigns, ensuring activity is
  
  

delivered on time and within budget.

• Collaborate with the Ecommerce team to ensure traffic is directed to
  
  

the most relevant and effective product and category pages.

• Work with the CRM team to align acquisition campaigns with
  
  

lifecycle and retention strategies.

• Coordinate with the CRO team to optimise landing pages and
  
  

improve user journeys based on performance data.

• Support the implementation of SEO best practices across web and
  
  

content to drive organic growth.

• Maintain your section of the marketing calendar, ensuring visibility,
  
  

accuracy, and alignment across teams.

• Track and monitor campaign performance metrics including traffic,
  
  

CTR, CPA, and ROAS, sharing key insights and learnings with the wider

team.

• Ensure all campaign content, copy and assets are fully aligned with
  
  

Lucy & Yak’s tone of voice, values, and visual identity.

• Stay ahead of digital trends, platform updates, and best practices,
  
  

bringing fresh ideas and new thinking to the team.

• KPIs will include Traffic, Conversion Rate, Cost Per Acquisition &
  
  

Return on Ad Spend.

What You’ll Bring —

• 1–2 years’ experience in a digital marketing or similar role, ideally
  
  

within an e-commerce environment.

• A good understanding of key digital marketing channels, from paid
  
  

social and search to SEO and email.

• A data-driven mindset with a keen eye for detail and a love of
  
  

reporting and performance analysis.

• A collaborative approach with excellent communication and project
  
  

coordination skills.

• An interest in sustainable fashion, community, and creativity.
  
  

What You’ll Get –

• Hands-on experience in a high performing Ecommerce team
• The chance to work on unique and exciting projects in a supportive
  
  

team

• 4-day working week (Mon–Thurs)
• Vitality healthcare package
• The best views in Brighton from our sunny office!