Digital Marketing Manager

We’re looking for a strategic, data driven, and creatively minded Digital Marketing Manager to lead our acquisition efforts and grow Lucy & Yak’s digital presence across all channels.

Working closely with the Head of E-commerce, as well as our CRO, CRM, Brand, and Creative teams, you’ll play a key role in delivering high-performing campaigns that blend brand storytelling with strong commercial performance. You’ll bring a sharp focus on acquisition and traffic generation while ensuring we stay true to our tone of voice and values at every touchpoint.

You are customer-obsessed, insights-led, and always thinking one step ahead — ready to test, optimise, and scale campaigns that not only perform, but resonate.

This is a brilliant opportunity to take the reins of digital marketing at a time of exciting growth, and to lead and mentor within a close-knit, curious and values-led team that loves to collaborate (and have a laugh along the way).

Responsibilities —

• Plan, develop and implement a full-funnel digital marketing strategy
  
  

to drive traffic and customer acquisition across paid search, social,

display and affiliate.

• Deliver campaigns on time, within budget, and in line with brand and
  
  

trading objectives, ensuring spend is optimised for ROAS and CPA.

• Lead acquisition strategy across all channels and ensure alignment
  
  

with wider lifecycle marketing, retention and conversion plans.

• Collaborate closely with the Ecommerce team to ensure all
  
  

campaigns effectively support product, category and collection

priorities.

• Work hand-in-hand with CRM and CRO teams to ensure messaging
  
  

and targeting is consistent across the journey (from first click to loyal

customer).

• Lead on SEO strategy and support content planning to drive organic
  
  

visibility and engagement.

• Own and manage the digital marketing calendar, aligning activity
  
  

with wider marketing, trade and product priorities.

• Analyse performance across key KPIs, including traffic, CTR, CPA,
  
  

ROAS — and deliver actionable insights to the team.

• Ensure all digital campaigns reflect Lucy & Yak’s tone of voice,
  
  

community-first values and visual identity.

• Mentor and develop the Digital Marketing Executive, supporting
  
  

growth and skill development within the team.

• Stay on top of digital trends, tools and algorithm updates, bringing fresh ideas and new energy to our digital strategy.
• KPIs will include Traffic, Conversion Rate, Cost Per Acquisition &
  
  

Return on Ad Spend.

What You’ll Bring —

• Proven experience in digital marketing, with a focus on acquisition
  
  

and performance within a DTC or e-commerce brand.

• Deep understanding of key digital channels, from paid social and
  
  

search to SEO and affiliate.

• Strong analytical mindset with experience working to performance
  
  

metrics (CPA, ROAS, CTR etc).

• Experience managing a digital marketing budget and reporting on
  
  

results.

• A collaborative, hands-on approach and the ability to work cross-functionally with creative and technical teams.
• A passion for sustainability, creativity and community.
  
  

What You’ll Get –

• Hands-on experience in a high performing Ecommerce team
• The chance to work on unique and exciting projects in a supportive
  
  

team

• 4-day working week (Mon–Thurs)
• Vitality healthcare package
• The best views in Brighton from our sunny office!