PPC Executive

Overview

About the role

The PPC Executive will be responsible for planning, optimising and taking ownership of a variety of Paid Search advertising campaigns to maximise the return on investment, drive forward innovative ideas and execute first in class marketing campaigns. Working as part of a dynamic in house Digital Marketing team, the ideal candidate for this role will have a strong understanding in all aspects of performance marketing, demonstratable ecommerce and customer focus and strive to achieve best in class across all work. Attention to detail, highly analytical mindset and competency in handling data and Excel are essential skills within the role. Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation, actively implementing & owning A/B testing plans and ensuring communication with both internal and external stakeholders.

Department Overview

A team dedicated to bringing customers to the Dunelm.com website, whether from Google, their email inbox, social media or across the network of affiliate websites we work with. We’re a small and highly specialised team that includes SEO, CRM, Paid Search, Paid Social and Affiliates. We all have the same core objectives of bringing revenue-driving traffic to the website, and the same focus on maximizing efficiency through a test and learn approach, but due to the different platforms, customer journeys, and tech involved, the ways of optimizing in each area are quite different and require specialized expertise. We work closely with Insights & Analytics, Finance, Digital Trade, Brand Marketing, and our aligned Tech crews.

What you'll be doing

• Take ownership of creating, maintaining and optimising PPC campaigns – working to both growth and profitability KPIs.

• Actively seek out new keyword opportunities using a variety of methods and tools.

• Monitor and influencing all aspects of bidding activity on PPC keywords and products, with a view to driving profit, whilst maintaining ROI v targets.

• Get familiar with Dunelm reporting methods and have the ability to add meaningful performance commentary.

• Actively develop ongoing A/B testing plans around ad copy, landing pages, images, etc. – looking to drive CTR & conversion rate.

• Keep up to date and share the latest industry news to ensure we maintain our best-in-class standards.

• Taking pride and ownership of work to ensure all activity is being implemented to the highest standard and error free.

What we'll look for in you

• Experience in the field PPC
• Strong competency of numerical and Excel skills - VLOOKUPS, Pivot Tables etc.
• Able to communicate clearly to internal and external stakeholders – verbal and nonverbal.
• Able to work quickly and accurately under pressure.
• Works proactively – strives for activity to be best in class and flags potential additional value to management.
• Highly analytical – is detail driven and enjoys problem solving.

Desirable Skills:

• A strong understanding of other Digital Marketing channels
• Experienced working with large data sets and generating actionable insights
• Proven track record of organisation, task management and hitting deadlines
• Present ideas to senior team members clearly and confidently on a consistent basis
• Understanding of ad copy relevance and experience testing exciting and compelling customer facing copy
• Comfortable working both within a team and individually

Behaviours we look for:

Stronger Together – Connecting

• Taking time to get to know others and building empathy and rapport

• Developing relationships that help build mutual success

• Being seen as a ‘go to’ person and a magnet for others to connect with

Keep Listening & Learning – Growth Mindset

• Enjoying the opportunity to learn new things, self-improve and extend your contribution

• Engaging in ongoing and honest self-reflection, acting on any insights and feedback

• Understanding how you can add value to the future of the business

Long Term Thinking – Making Decisions

• Making decisions with integrity, in line with our purpose and values

• Identifying and delivering ‘quick wins’ that also consider the future impact

• Speaking up when you believe decisions are not in line with our values

Act Like Owners – Challenging

• Being committed and wanting to do your best for others

• Having a ‘can do’ mindset, being optimistic and determined about the challenges ahead

• Having courage to speak up when you see things that could be improved