Trade Marketing Executive, EMEA International Representatives

Journey with us!

Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Based at our Marine Centre of Excellence in Weybridge, the Trade Marketing Executive, EMEA International Representatives willsupport the Trade Marketing Manager EMEA, to develop trade marketing strategy for EMEA International Representatives, in line with overall brand marketing strategy for Royal Caribbean International.

• Day to day contact with the sales team to supply all communications for their accounts as required including brand assets, emails, point of sale, and any bespoke flyers/communications.
• Work closely with the sales team to ensure that central assets and collateral are being utilised by the trade partners and are implemented as per the brand guidelines.
• Support the EMEA Trade Marketing Manager and EMEA Sales team to implement and execute bespoke campaigns and marketing support for key accounts via online channels.
• To be a day-to-day contact for all relevant agencies: i.e. creative agency, Trade Fulfilment, distribution house. Attend weekly all agency status calls and keep up to date with consumer marketing plans and activities that we can leverage and communicate to the Trade.
• Keep up to date with the competition activities in key markets and prepare monthly reports with keys initiatives and promotions.
• Support Planning & activation of new deployment announcements/GTM updates/toolkits.
• Develop and send out the EMEA weekly newsletter “Royal News of the Seas”.
• Write briefs as required for Supplier Tasks to ensure accountability & timelines are
  
  

provided/delivered.

• Manage translations with external vendors, and with the EMEA markets to ensure adapted
  
  

collateral are delivered at highest standards.

• Support on the development and delivery of intensification campaigns in key markets.
• Support on developing artworks, banners and branded merchandise for key markets and
  
  

events.

Flash Sales & Promotion Campaigns

• Ownership of the end-to-end delivery of the weekly flash sales and monthly campaigns including writing T&Cs, briefing creative and delivering to trade partners through all touchpoints and channels.
  
  

Email Communications & Hubspot

• Own Weekly Trade Comms Plan (Social, HTML) considering business focus and needs, sharing across EMEA.
• Developing, monitoring and adjusting email marketing strategy for EMEA markets with the goal of increasing trade partner engagement and creative delivery of key messages.
• Build and deployment of Focus, Product, Deployment & Personalised Trade Comms.
• Weekly reporting and analysis of email performance.
• Copywriting responsibilities across HTML & Social.
• Trade Database, general housekeeping, performance & development plan for segmentation.
  
  

Trade Social Media

• Developing, monitoring and adjusting trade social media activation.
• Create weekly industry leading and innovative social media content communicating brand USPs and destination to share with the EMEA markets.
• Working closely with creative agency to bring all content, including video content, to life.
• Regular reporting and analysis of social performance, adjusting processes accordingly to respond to report findings and EMEA markets’ feedback.
  
  

Qualifications And Education

This individual should be university educated in a relevant subject or have equivalent experience in marketing.

The Below Skills Are Essential -

• Highly organised and capable of juggling many tasks at once
• Highly motivated and ‘can do’ attitude
• Proactive and enthusiastic
• Team player
• Creativity with an eye for design
• Knowledge of Adobe Suite would be considered a plus
• Calm under pressure
• Flexible in working hours and travel
• Ability to understand and support cultural sensitivities in EMEA markets
• Strong interpersonal skills and confidence with dealing with internal and external partners
• Excellent attention to detail and accuracy
• Additional languages a plus (ideally Portuguese) Digital skills are also of utmost importance to success in this role including:
• HTML & Email Building Capacity
• Social Media Skills
• Google Analytics
• Hubspot and CRM experience
• Website CMS experience
  
  

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. A higher noise level is possible if visiting shipboard, offsite, or warehouse locations.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.