Head of Marketing and Communications

About the role:

This is a very exciting time to join the team at Tŷ Hafan, having recently launched our Strategic Plan, which sets out our plans for achieving our ambition of supporting every family who needs our support.

The Marketing and Communications Team plays a crucial role in the delivery of our Vision of a Wales where no family faces the unimaginable loss of their child alone. Not only will this role contribute directly to our income generation activities, it will also play a crucial role in supporting Tŷ Hafan to reach more families and in recruiting and retaining talented and engaged people.

This role will lead the team to develop and implement a marketing and communications strategy that supports the organisation to reach more families, recruit and retain people and to sustain and grow income.

You’ll be responsible for the development and management of our brand, ensuring we position ourselves and communicate effectively with key target audiences, including overseeing the delivery of integrated marketing campaigns. You’ll also have the opportunity to help Tŷ Hafan to develop inspiring messaging and content that encourages action from key audiences.

You’ll provide leadership and direction to the whole team, supporting them to deliver against key plans and objectives and to optimise performance across the whole spectrum of online and offline channels.

About you:

If you have significant experience of leading a marketing and communications team to deliver against ambitious targets and objectives, we would love to hear from you. You will be organised, have excellent communication skills and have experience of a range of online and offline marketing and communications channels.

Experience of charity marketing and communications isn’t essential, but we would love to hear from candidates who have an understanding of how they would apply their skills and experience within a charity market.

The benefits of working for Tŷ Hafan include:

• Holiday entitlement of 30 days (rising to 32 days with service) plus Bank Holidays (pro-rata to part-time hours)
• A Group Personal Pension Scheme with an employer contribution of 5%
• Life assurance (death in service benefit)
• Wellbeing support - employee assistance program, which provides a range of free services including counselling, financial and legal support.
• Unlimited access to a 24/7 online GP as well as a range of other health experts
• Healthcare Cash Plan – claim back the cost for appointments and treatment such as dental, optical or physio
• Cycle to work, technology, mobile phone and will writing schemes
• Discounted gym membership and shopping discounts (including 25% of all purchases from any Ty Hafan Retail shop)
• Hybrid working, and when onsite free, secured parking.

Salary: up to £49,036 per annum(depending on experience).